using video to create a more ethical, efficient and effective law practice

Using Video to Create a More Ethical, Efficient and Effective

Law Practice

Who am I? I’m Damon Duncan.• Consumer bankruptcy and workers’ comp attorney

• 500+ videos online

• No services to sell you

My Goals

1. Show why you NEED to have video.

2. Show how you CAN create the video.

3. Show it’s NOT THAT EXPENSIVE.

Do you use video in your firm?

If so, how?

Why aren’t more attorneys making videos?

How much will it cost?

Less than $300.00.

Includes: camera, tripod, microphone, lights, editing software and storage.

Should you use video?

1. Your clients will be watching videos online.

“By 2019, 80% of the world’s internet traffic will be video.”

'VisualNetworkingIndex:ForecastandMethodology 2014–2019' - Cisco

2. Most clients would rather watch video than read text.

“59% of senior executives agree that if both text and video are

available on the same topic on the same page, they prefer to

watch the video.”

http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

3. It will make you the most money.

“52% of marketing professionals worldwide name video as the type of content with the best return on

investment."

www.reelnreel.com/10-video-marketing-predictinos-2015/

Questions so far?

Other Industries Are Successfully Using Video

Real Estate

Education

Dentists

Doctors

How you can use video in your practice?

How you can use video:

1.Train Employees

2.“How To’s” for Clients

3.Educational Content for Clients

Training Employees

Screen Capture SoftwareScreenFlow (Mac) - $100 Camtasia (PC or Mac) - $300

Why it’s worth it:Society of Human Resource Management estimates every time an employee leaves, it costs the business 6-9 months of that employee’s salary to replace them.

https://www.shrm.org/about/foundation/research/documents/retaining%20talent-%20final.pdf

Why it’s worth it:If you have an employee making minimum wage ($7.25 per hour) and they work 50 weeks at 40 hours per week it would cost $7,249.99 to replace them (6 months).

You’re required to supervise.

”A lawyer having direct supervisory authority over the nonlawyer shall

make reasonable efforts to ensure that the nonlawyer’s conduct is

compatible with the professional obligations of the lawyer.”

- North Carolina Rules of Professional Conduct, Rule 5.3(b)

“How To’s” for Clients

• Fill out your intake paperwork

• Complete a profit and loss statement

• Request a tax transcript

• Request bank statements

• Make their Facebook account private

• Find your office (directions)

How to make your Facebook account private.

Provide Educational Information

A.K.A. “Content Marketing”

Are you allowed to use video to provide legal information?

“The information presented in this video is not legal advice and should not be relied upon or construed as legal advice. The information provided in this video does not create an attorney-client relationship. Laws change and how those laws apply to you will vary depending upon the facts of your case. If you want to create an attorney-client relationship you should hire us.”

Provide Educational Information

• Answer commonly asked client questions.

• Your potential client can find the answer to their question online somewhere. Why don’t you give it to them in an engaging and meaningful way?

• Clients don’t hire attorneys for answers to legal questions, they are more likely to hire for the security of getting through the process as smoothly as possible.

The Evolution of Getting a Client With Video

Client looks for an answer to their question online.

You answer their question in a meaningful way.

You = Expert

Client desperately wants to hire you and are often willing to pay more.

Questions?

What do you need to make videos?

Equipment Needed• “Talent”

•Camera

•Tripod

•Microphone

•Lighting

•Editing Software

•Storage

•YouTube or VimeoAccount

Talent = You• Don’t memorize a script

• Don’t try to win an Oscar

• Answer questions in a casual manner

• You can have as many “takes” as you need

Camera

This is the type of video you can have from a smartphone (iPhone)…

Tripod

Microphone

Microphone

Lighting

Lighting

Editing Software

• No software (cold upload)

• iMovie or “Movie Maker” built in program

• Final Cut Pro ($300) or Adobe Premiere ($20 per month)

YouTube, Vimeo or Local Hosting

• Free

• Allows unlimited uploads

• Does allow competitor advertising (can be turned off)

• Allows public, unlisted and private videos

• More aesthetically pleasing embed

• No advertisements

• Password protected videos

• Limited options unless you pay $17 per month

Questions?

The nitty gritty…

Steps to Creating a Video

Decide what you need videos about.• What are clients regularly asking you?

• What is staff always asking?

• Directions to your office

• Directions to court

• Show how to fill out documents

• What happens next videos

• Who are the people in court, deposition, etc.

• Tour of your office

Do research to get yourself up to speed on the answers.

Find a good location.

Set up the camera.

Set up the lights.

Put on your microphone and hide it.

Record it.

Transfer video from your camera to your computer.

Save raw data to the cloud and your external hard drive.

Find or create graphics, lower thirds, music and other elements for video.

Open your editing program.

Create your intro, end clip and lower third.

Import your video footage into your editing program.

Find the beginning and end to your first video.

Complete any color correction.

Fine tune any audio problems.

Review it.

Save it.

Export it as an MPEG4.

Upload it to YouTube or Vimeo.

Embed it in your website

Disperse it through social media.

Do it again.

Other Common Questions

How long does it take to shoot and edit a video?

Setup – 15 minutes

Shoot 8-10 different videos – 1 hour

Teardown – 15 minutes

Editing – 45 minutes

Embedding / Posting – 10 minutes

Total Time – 2 hours 25 minutes

How long should a video last?• Generally,youwanttotrytokeepavideounder2minuteslong.

• Over80%ofanaudiencewatchesthefullvideoifitlastsfor30secondsorless.Thatnumberdropstolessthan60%onavideothatlasts4minutesorlonger.

Can I get analytics on a video?

How can I get my video to show up in search results?

https://wistia.com/doc/video-seo

http://www.reelseo.com/video/seo/

https://searchenginewatch.com/sew/how-to/2343365/10-video-seo-tips-that-can-truly-impact-your-rankings

Should I hire a company to do my law firm videos?

It depends.

Other Resources• YouTube (just search what you’re trying to do)• Videohive.net• Wistia• ReelSEO• Amazon.com• Telestream.net/screenflow/ (Where to get ScreenFlow)• Techsmith.com/camtasia.html (Where to get Camtasia)

Final Questions?