using technology to educate, empower and engage: young islam conference – berlin 2011

Using technology to educate, empower and engage: Young Islam Conference – Berlin 2011

Anja Adler

Communication Manager

Stiftung Mercator

Power to the People

• Discussion platform

• Explores “The Role of Islam in Germany”

• 40 young people play the role of DIK participants

• Present a catalogue of recommendations

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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3 Project Phases

• Educate:

Preparation Phase and Seminar to learn about the topic in

January 2011

• Empower:

Simulation and Workshop Weekend to discuss ideas for

recommendation in February 2011

• Engage:

Handing-over of recommendations to Minister of Interior

at DIK meeting in March 2011, continuing project work to

keep alumni in contact

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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Technology to educate, engage, and empower

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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Phase Communication Goals Instruments used

Educate supporting exchange of knowledge, group feeling, „one voice“-policy, establishing central messages

Facebook group

Engage live coverage to open discussion and engage circles of friends

Facebook fanpage, Twitter #JIK11

Empower communicate recommendations and promote support, engage participants to tell their story and continue activism

Online Petition and Voting, Scribd, YouTube Video, Flickr Gallery

Lessons Learned

Facebook Group

• network offered by the foundation

at an early stage kept group close

• investing ressources and openess

paid off by good ideas and

feedback

• platform for alumni work

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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Lessons Learned

Twitter

• no necessity of an own account if

you want to involve the „crowd“

• hashtag #JIK11

• only makes sense if there are

active Twitter users in your

community

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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Lessons Learned

Online Petition and Voting-Tool

• blog as alternative to website

allowed a multimedia approach,

reporting (story-telling) and

advocacy

• voting-tool served to involve the

community in the project and to

support the group`s demands

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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