using social media to grow your local business

Using Social Media to Grow Your Business < Webinar Outline

Webinar Outline

How Social Connects You

Understanding Where Your Audience Is

7 Tips for Shareable Social Posts

Track Your ROI

Manage Social in 20 Minutes a Day

Sample Schedule

Additional Resources

Q&A

How Social Connects

Your Business

Using Social Media to Grow Your Business < How Social Connects Your Business

Social Stats

Facebook has over 1.19 billion monthly active users

Twitter adds 300k users per day

89% of 18-29 year olds are on at least one social network

Using Social Media to Grow Your Business < How Social Connects Your Business

Facebook Connectivity

Using Social Media to Grow Your Business < How Social Connects Your Business

Facebook Pros & Cons

Custom page designs

Multiple engagement sources:

Likes, comments and shares

Applications (free and paid)

Analytics (Facebook Insights)

Can synch with social media

management tools (Social Inbox)

X Must be frequently monitored

X Time and resource intense

X Slow audience build

X Advertising not always effective

X Difficult to keep audience

engaged

Twitter Connectivity

Feed

Profile

Using Social to Grow Your Local Business/How Social Connects You

Using Social Media to Grow Your Business < How Social Connects Your Business

Twitter Pros and Cons

Huge audience

Every tweet will land in your

followers feed

Tweets are easy to create

Tweets being indexed by Google

(good for SEO)

X Very busy

X Requires time and resources

X Trolls and bots

X 140 characters can be limiting

Using Social Media to Grow Your Business < How Social Connects Your Business

Google+ Connectivity

Business Profile

Google+ Pros & Cons

Using Social to Grow Your Local Business/How Social Connects You

SEO

Gmail, YouTube integration

Circles to segment users

Links to Review and Maps

Google+ Hangouts

X No contests or promotions

X Ghost town

X SEO benefit depends on the

user’s Circles

Using Social Media to Grow Your Business < How Social Connects Your Business

LinkedIn Connectivity

Company Page

LinkedIn Pros & Cons

SEO

Can link to Twitter

Good for recruiting

Industry networking

Establish yourself as a thought-

leader

X Audience is largely professional

X Not useful for consistent use by

all SMBs

X Smaller audience

X Less interaction

Using Social Media to Grow Your Business < How Social Connects Your Business

Instagram Connectivity

Feed Profile

Using Social Media to Grow Your Business < How Social Connects Your Business

Instagram Pros & Cons

Large audience

Owned by Facebook

Rise of visual sharing (Snapchat)

lets you share photos/short

videos with a caption

Emotional branding opportunity

Audience skews younger

X Not effective for all SMBs

X App is exclusive to smartphones

and tablets (no computers)

X Critics say Instagram is a trend

X Not to be used to repost

advertisements

Understanding Your

Audience’s Location

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

Define Your Target Market

Helpful questions to ask:

What is the average age group of your market?

What is predominant sex? (you may not have one)

Does the cost of your product/service impact who buys?

What is your industry?

What is your geographic location?

What are your customers’ likes and dislikes (and what does this tell

you about them)?

How does your product/service fit into their lifestyle?

When do customers use your product/ hire you for service?

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

Different Networks / Different Audiences

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

Facebook Audience

71% of adult Internet users use the platform

Average U.S. user age: 41 years

Female: 46%

Male: 54%

Average number of friends: 338

Fast-moving consumer goods will perform better on Facebook than luxury goods because the user base skews younger

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

Twitter Audience

Twitter never asks for your gender

72% of active users on Twitter are 18-49 years old

70% of users have at least some college education

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

Google+ Audience

300 million monthly active users

Average monthly time spent on platform: 7 minutes

Female: 30% / male: 70%

Average sales order value for customers referred by

Google+: $40

Using Social Media to Grow Your Business < Understanding Your Audience’s Location

LinkedIn Audience

238 million users in over 200 countries and territories

Fastest-growing demographic: students and recent college

graduates (30 million)

33% of unique visits come from mobile apps

Over 3 million companies have a LinkedIn Company Page

Using Social Media to Grow Your Business < Track Your ROI

Instagram Audience

Audience is mobile (app is smartphone/tablet-exclusive)

200 million users

Female: 30%

Male: 70%

Skews higher income

7 Tips for

Shareable Posts

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #1

FRIENDLY

Twitter, Facebook, Instagram, Google+

Know Where to Use Hashtags (and how often)

DOESN’T RECOGNIZE

LinkedIn (despite Twitter feed)

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #2

Know Best Times for Engagement

Twitter

Facebook

LinkedIn

Instagram

Google+

1-3 PM

1-4 PM

8-10 AM

5-6 PM

9-11 AM

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #3 Know How Often to Post

Max Per Day

Minimum Per Week

1

3x

6x 1 1 1

3 1 3x 5x

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #4 Know How Often to Share Content

On-Publish

Next Day

Next Week

Next Month

Two Months

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #5 Know How to Catch Your Audiences Eye

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #6

Don’t be afraid to show your

personality on social media!

Personal content helps your

fans and followers connect

with your business on a deeper

level.

Have Your Own Voice

Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts

Tip #7 Have Fun with It

Jokes can connect you with fans

and followers in a memorable way

that other content can’t

Share a funny meme or joke that

isn’t offensive and can relate to

your business

Track Your Social Media ROI

Using Social Media to Grow Your Business < Track Your ROI

Always Connect to Business Goals

VANITY METRICS

Likes

+1s

Followers

BETTER METRICS

Engagement

Leads generated

Conversions

Revenue generated

Using Social Media to Grow Your Business < Track Your ROI

Use a Tool

Google Analytics for social campaigns

Track website traffic

Onsite conversions

Sign-ups

Using Social Media to Grow Your Business < Track Your ROI

Give Customers Trackable Assignments

Campaigns

Social-specific coupons

and contests

Using Social Media to Grow Your Business < Track Your ROI

Improve From Results

Always apply results to future campaigns

Capitalize on what you’re doing well and stop what

isn’t performing

Manage Social in

20 Minutes a Day

Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day

Minutes 1-5

Open Twitter, Facebook, Google+, LinkedIn & Instagram

(bookmark each network to save time)

Check for likes, comments, shares

and any other chatter about

your business

Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day

Minutes 6-10

Respond to anyone talking to or about your business

Reach out to anyone talking about your industry by running

an Advanced Twitter Search

Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day

Minutes 11-20

Schedule any posts to Facebook for the day

Create a schedule of tweets, LinkedIn, Google+ and/or

Instagram posts for the day

Set an alert in your phone to make the process easier

Sample Schedule

Using Social Media to Grow Your Business < Sample Schedule

Monday: Run a Special Promotion

Using Social Media to Grow Your Business < Sample Schedule

Tuesday: Social-Exclusive Posts

Using Social Media to Grow Your Business < Sample Schedule

Wednesday: Helpful Tips

Using Social Media to Grow Your Business < Sample Schedule

Thursday: Highlight Others

Using Social Media to Grow Your Business < Sample Schedule

Friday: Focus on Your People

Additional Resources

Social Inbox

Visit localvox.com/solutions/social-inbox for a free demo!

See entire conversations on

1 screen

Smarter metrics

Enhanced photo-sharing

capabilities

Link all your networks

Simple, Effective and Affordable

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