using social media for seo

Affiliate Summit East 2010

Using Social Media To Power SEO

Joshua ZieringOwner | Full Speed SEO

Goals

• Use Social Media To Build Links• Leverage Existing Users• Find New Users• Establish Best Practices

Basics For Leverage

• Yearly Events Retain Same URL• Those pages should have short URLS• Don't over complicate. Pick 2-3 Services.• Use Social To Point To Your Site• Don't build someone else's equity. Use Josh.com/?d=Twitter styled links.

Social Media Link Building

• URL Shorteners• Use whoever you like, but make sure they 301 redirect, not

302.• Bit.ly works exceptionally well. • Append + to see statistics for Bit.ly links including

conversations, Facebook Shares, et al• Works for other peoples links.• Use Bit.ly custom to work keywords in if possible.

Social Media Link Building

• URL Shorteners• Why not use your own site as a URL Shortener?• Wordpress has worked in built in functionality for short[er]

links.• Buy a condensed .me or .co domain and use it to tweet

links.• 301 Redirect.• Once a URL has been used, 301 it out elsewhere. • Rae Hoffman has a great article on how implement:http://outspokenmedia.com/branding/how-to-easily-create-your-own-url-shortener-with-wordpress/

Social Media Link Building

• How To Use Short URLs• Go around your site and make a list of “social

opportunities.”• “Social opportunities” are not 30 social media buttons.• “I just joined the conversation at Josh's Site!

http://JoshZ.co/232“• Incentivize. “Show us you made a tweet about us and get

30% off” (Another great outsource project)• Every site has social opportunities, be creative.• Use Google Analytics URL Builder for tracking.

Social Media Link Building

• Affiliate Programs• Many aff programs fail to build link equity effectively.• Considering using GET variables. http://Josh.com/?

product=123&aff=45 • Amazon is excellent at this.• Aff's drive customers to your site, they take advantage of

social opportunities, which drives more customers.• Good social media campaigns will compound traffic and

customers.

Social Media Link Building

• Other Programs• What really is 4Square?• Create artificial status. • Photo galleries, “Check ins”, activities, scavenger hunts.• Leverage the “Gotta catch them all!” mentality.• Use artificial status to create social opportunities. Forum

referrals, badges, points, tweets, etc• On site opportunity as well, “40 People Thanked Josh For

This Post”

Social Media Link Building

• Twitter Best Practices• Profile Link• Always try to use a real URL• Without your own shortener stick to custom bit.ly • Try to match ratios of “influential profiles”. • Retweet good links, hope others follow suit.• Build a nice link profile for your Twitter page.• Use Hash # tags to get aggregated.

Social Media Link Building

• Social Media Link Opportunities• YouTube Channel – 1 Way Followed• Google Profiles – 1 Way Do Follow Links To Your Sites• UrbanSpoon, Yelp, et al – Most are Followed• Yahoo Answers • Facebook Profile – 1 Way Followed

Questions? Comments?

JoshuaZiering@gmail.com@JoshuaZiering

http://FullSpeedSEO.com

Poll: Q&A for Using Social Media For SEO