using social media for adc collaboration and recruitment

Social Media Opportunities | NIH Alzheimer’s Disease Centers September 2010 1

ADC Education Cores:

Using Social Media for ADC Collaboration and Recruitment

September 2010

Jim Cashel MD, MPP – Forum One Communications

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Name These Websites

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Social Media

• What’s going on here?

• What implications does it have for the ADCs?

• New opportunities?

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What’s Going On Here?

• 10,000 BC: One to one communications

• 1450: One to many communications

• 2008: Many to many communications

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The Way We Use the Web Has Changed

SearchRead

SearchReadTagCommentLinkShareFollowFriendLikePost Collaborate

2005 2010

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Survey Results

• At Work: 60% use social media

• At home: 85% use social media

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A Few Social Media Sites

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Approaching Social Media

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Approach to Social Media in 3 Steps

• Step 1: Define Goals

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Approach to Social Media in 3 Steps

• Step 2: Find Partners

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Find Partners

• 27% of you use social media every day at home

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Approach to Social Media in 3 Steps

• Step 3: Experiment / Measure

• “Senior management and staff need to understand the risk profile of social media efforts”

-- Fred Smith, CDC

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Tools and Sites

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A Few Social Media Sites

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Blogs & Microblogging

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Starting a Blog

• Listen• Participate (via Comments)• Decide

– Goals– Name– Approach– Editors– Schedule– Metrics of Success

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Microblogging & Twitter

Short (140 character) status updates.

Getting Started• Find & follow the leaders• Add your contacts• Retweet• Reply• Ask questions• Post links / original thoughts

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Social Networks

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LinkedIn

De-facto online professionalnetwork

Getting Started• Create your profile• Add connections• Creating a group is low cost

/ low impact way to experiment

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Facebook

Largest Social Network

Getting Started• Create your FB profile,

add friends• Review groups and fan

pages• Fan page a low cost /

low impact way to experiment

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Photo & Video Sharing

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YouTube

Video sharing category leader

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Flickr

Photo sharing category leader

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Social Documents

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SlideShare

Presentation sharing leader

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Scribd

Largest social publisher of

documents.

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Case Studies

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Case Study: Green Hour

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Green Hour Results

• Doubled traffic: 8,000 to 16,000 page views

• List size doubled: 2,500 to 5,000

• 35% open rate

• New relationships with influential “mommy

bloggers.”

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Case Study: OCRN

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Online Community Research Network

• GroupSite

• Monthly calls (Adobe Connect)

• Bi-monthly Research Surveys

• Annual Gatherings

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Opportunities

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Survey Results

• Outreach to patient families about education, resources, events going on at the ADC

• The opportunity to reach a broader network of potential subjects and/or those who are concerned and in support of AD.

• Central virtual storage facilities for shared resources (non-

PHI/confidential) regarding grant- and ADC operation related materials

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Learn More?

• 96% of you want to learn more about social media!

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Getting Started: Newbie to Maven in 1 Hour

1. Read some blogs (blogsearch.google.com)

2. Set up a LinkedIn or Facebook Profile

3. Create a Twitter account (15 minutes)

4. Start listening & connecting (25 minutes)1. http://search.twitter.com/2. http://twitter.com/invitations/find_on_twitter3. http://www.google.com/alerts4. http://blogsearch.google.com/5. http://alltop.com/

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Resources

• Blogs: – ReadWriteWeb– Mashable– Online Community Report

• Authors:– Clay Shirky– John Hagel

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Thanks!

Jim Cashel Email:cashel@forumone.com

Twitter:@cashel

www.ForumOne.com

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Presence Framework

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Social Tool Primary Focus Leading Sites

Social

NetworksConnect

Social

Bookmarking Discover &

ShareRich Media

Micro BloggingGreat at

Both

Popular Social Sites that Lead the Pack

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How to Listen

FreeGoogle alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention

FeeScoutlabs, Radian6, Nielsen