using qr codes to enhance marketing, sales, and customer service

Using  QR  Codes  to  Enhance  Marketing,  Sales,    

and  Customer  Service    

@jeffkorhan on Twitter

#MKPL2012 #ABA2012

Presented by Jeff Korhan January 7-8, 2012

©Jeff Korhan and True Nature® 2012

©Jeff Korhan and True Nature® 2012

1.  Your Profile 2.  Your Connections 3.  Everything You Share (social objects)

Social Graphs

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Sharing Drives Search

©Jeff Korhan and True Nature® 2012

QR Codes 101

n 2D bar codes n Denso Wave n Open Source n All FREE!

©Jeff Korhan and True Nature® 2012

MS tags and 2D codes

©Jeff Korhan and True Nature® 2012

MS tags and 2D codes

©Jeff Korhan and True Nature® 2012

How QR Codes Work

n  QR code Generators n  QR code Readers (Scanners)

©Jeff Korhan and True Nature® 2012

QR Look Alike 2d Codes

©Jeff Korhan and True Nature® 2012

©Jeff Korhan and True Nature® 2012

©Jeff Korhan and True Nature® 2012

QR Codes Generation Best Practices

1.  Create Clean Codes 2.  Adequate Quiet Zone 3.  Minimum 1” Diameter (per foot away)

©Jeff Korhan and True Nature® 2012

To watch this video, go to this link: http://bit.ly/nnFelM

©Jeff Korhan and True Nature® 2012

Reading QR Codes

n Qrafter – iPhone

n i-Nigma – iPhone, Blackberry

n MS Tag – iPhone, Android

n QR Droid - Android

©Jeff Korhan and True Nature® 2012

Applications

n  Business Card n  Brochures n  Trucks, Trailers, and Motorcoaches n  Product Tags and Packaging n  Event Nametags n  Hotel Keycards

©Jeff Korhan and True Nature® 2012

Applications

©Jeff Korhan and True Nature® 2012

QR Code Marketing Campaign

1.  Plan Your Strategy 2.  Create and Test Codes 3.  Link to Mobile Optimized Sites 4.  Track Scans 5.  Deliver Value – Favorable Experience

©Jeff Korhan and True Nature® 2012

#1 - Your Campaign Strategy

1.  Understand Your Target Audience 2.  Have Clear Objectives 3.  Provide Useful and Valuable Incentives

©Jeff Korhan and True Nature® 2012

Incentives

n  Enter A Contest to Win n  Deliver a Discount Coupon n  Talk to a Live Agent n  Take Virtual Tour n  Demonstrate a Product or Service n  Get VIP Access

©Jeff Korhan and True Nature® 2012

#2 - Create Quality Codes and Test Them

1.  Quality Code Generator – KeremErkan, i-Nigma 2.  Quality Reader 3.  Test Codes with Multiple …

¨  Devices ¨  Surfaces ¨  Environments and Conditions

©Jeff Korhan and True Nature® 2012

#3 - Link to Mobile Optimized Sites

Most Requested Features

n  Tap to Call, Email, and Text (SMS) n  Videos n  Specials n  Google Maps and Directions n  Social Sharing

©Jeff Korhan and True Nature® 2012

©Jeff Korhan and True Nature® 2012

m.ramada maingate.com

©Jeff Korhan and True Nature® 2012

#4 - Track and Manage Scans Code Management Systems – Delivr.com

©Jeff Korhan and True Nature® 2012

#5 - Deliver Value and An Experience

Focus on the Customer Experience

n Speed to Load n Touch Friendly Buttons n Concise Copy

©Jeff Korhan and True Nature® 2012

3 Amazing QR Success Stories

The Possibilities are Limitless

©Jeff Korhan and True Nature® 2012

A Virtual Store To watch this video, go to this link: http://bit.ly/oB5YiK

©Jeff Korhan and True Nature® 2012

A Community Campaign

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An Emotional Connection To watch this video, go to this link: http://bit.ly/sdjJl2

©Jeff Korhan and True Nature® 2012

What now?

©Jeff Korhan and True Nature® 2012

@jeffkorhan on Twitter

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