using mobile to increase engagement at northern arizona university

Using Mobile to Increase Engagement at Northern Arizona

UniversityChris Greenough

Application Systems Analysis/Programmer, Sr

Chris.Greenough@nau.edu@GreenO

2

Overview• Background

• Vision

• Approach

• Implementation - Integration

• Rollout

• Impact

3

BackgroundFlagstaff, AZ

4

BackgroundFlagstaff, AZ

5

BackgroundFall 2011 Enrollment

Undergraduate/Graduate

Full time Part time Total

Undergraduate 17,610 3,140 20,750

Graduate 2,029 2,585 4,614

Total 19,639 5,725 25,364

6

BackgroundFall 2011 Location

Location Full time Part time Total

Flagstaff 16,275 1,486 17,761

Community Campuses

1,923 1,747 3,670

Yuma 360 280 640

Online 1,081 2,212 3,293

Total 19,639 5,725 25,364

7

Vision

Everything Mobile Accessible!!

8

Vision

• uPortal

• PeopleSoft

• Blackboard Learn

• Expose Existing Data

• Internal apps

Large Applications

9

Approach

• Fast rollout

• Bb Mobile Central as center point

• uMobile

• High point

• jQuery Mobile

10

Implementation• Phase 1

• Athletics, Maps, Videos, News, Images, Learn, Directory, Giving, Alumni, Transit, Dining, Admissions

11

Implementation Phase 1

• Bb Delivered Modules-No changes and data already available

• Athletics - Presto Sports

• Video - You Tube

• News - RSS Feeds

• Images - Flickr

• Learn - Bb Learn

12

Implementation Phase 1

• Bb Delivered Modules-Customizations Needed

• Maps

• Base Map

• GIS Information

• Building Information - XML File

13

Implementation Phase 1

• Custom Modules-Written or skinned mobile web sites

• Directory - Mobilized Existing Interface

• Giving - New jQuery Mobile Site

• Alumni - New jQuery Mobile Site

• Admissions - New jQuery Mobile Site

14

Implementation Phase 1

• 3rd Party Modules-Sites created by outside venders

•Transit - TransLoc

•Dining - Sodexo

•Admissions - Royall

15

Implementation Phase 2

• Phase 2

• Places

• Events

• Library

• PeopleSoft

• uPortal

16

Implementation Phase 2

• Bb Delivered Modules-No changes and data already available

• Events

• Library

17

Implementation Phase 2

• Bb Delivered Modules-Customizations Needed

• Places

• Existing GIS Data

• Custom Web Services to deliver data

18

Implementation Phase 2

• Custom Modules-Written or skinned mobile web sites

• uPortal

• 3rd Party Modules-Sites created by outside venders

• PeopleSoft - Highpoint

19

Rollout

• iTunes Store WARNING

• You must have signing authority to even see the iTunes contract you need to bind to

• Sprint demo devices

• Help Desk Training

• Advertising Campaign

20

Impact - iOS

21

Impact - Android

22

Questions

2

Questions

Using Mobile to Increase Engagement at Northern Arizona

UniversityChris Greenough

Application Systems Analysis/Programmer, Sr

Chris.Greenough@nau.edu@GreenO