using instagram to market your food-related business

Strike a Pose: Become an

July 10, 2014

InstaPro on

Get these slides here:http://sarahtpage.com/BastropCulinaryDistrict/

is no dummy.

• More than 60 million photos are uploaded every day

• Over 20 billion photos shared

• 200 million monthly active users

• 1.6 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Here’s Why:

Apply Instagram Filters

From this … … to this!

Is Instagram Right for You?

Source: Pew Research Center; mediabistro.com

• 13% of Internet users are on Instagram

• 16% of women use Instagram vs 10% of men

• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%

Instagram Content - Photos

Instagram Content - Videos

• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram

and/or other channels

Tips for Better Instagram Photography

Shoot in the Golden Hour

Get Closer

Change Your Perspective

Use Text Overlays

Use the Rule of Thirds

Use Leading Lines

Try Interesting Angles

Instagram for Food-related Businesses:

Best Practices

1. Show Us the Food!

Show Us the Food!

2. Take Us Behind the Scenes

Take Us Behind the Scenes

3. Introduce Your Staff

4. Feature Your Customers

5. Show Off the Atmosphere

Show Off the Atmosphere

6. Highlight Local Partners

7. Promote Events

8. Thank Your Customers

9. Add User-generated Content

10. Show Us “How To”

11. Use Hashtags

12. Host a Contest

13. Make It Fun!

Setting Up Your Account

1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store

Set Up Your Account

2. Click “Register” to create a new account

Set Up Your Account

3. Create a user name and password

Set Up Your Account

4. Find Facebook friends

Set Up Your Account

5. Edit your profile and add a bio

Set Up Your Account

6. Connect to social

Set Up Your Account

6. Connect to social (cont’d)

Set Up Your Account

7. Follow users

Set Up Your Account

8. Capture or upload a photo

Using Instagram

9. Scale and crop

Using Instagram

Pinch, enlarge, and drag

10. Add filters

Using Instagram

Filters

11. Add borders

Using Instagram

Border

Border

12. Add special effects

Using Instagram

Special effects

13. Complete photo information and share

Using Instagram

Add a caption & hashtag

Tag a user

Add a location

Share on social networks

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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Let’s Go Practice!