using facebook to generate leads

Using Facebook to Generate

Leads and Close Sales

Your Host: Art Lee

For: HK Marketing for Internet

Domination

Onlin

e E

vent

Form

at

Attendees will be Muted During Presentation During discussions all

will be unmuted Please Provide

Feedback on the Group + or -, so we can improve Please refer this Group

Oth

er

Inte

rest

ing

Gro

ups

Business Exchange Club

Business Networking and

Skills Building HK Social Media Current Social Media

Trends Flash Mob PartiesPersonal Development

and Social Networking

hongkongwebanalytics.

com webwednesday.hk

Who is

Art

Lee?

Experience 16+ Yrs IT Consultant

12 Years in Silicon Valley

U.S., 4 Years in Asia First Internet Venture

Summer 1992, 20K USD

Gross from Info Product

Business Owner since

1987

Ove

rvie

w

Understanding Behavior Make a Commitment

Getting Heard among

the Noise – Fans, Groups Power of Like and

Sharing Facebook Ads Business Intelligence

The S

oci

al

Feedback

Cyc

le

Use

Form Opinion

Talk

Awareness

Consideration

Purchase

HK

O

nlin

e

Usa

ge

Top Websites – All Categories

Polled 1.8M Hong Kong UsersHitwise Pty Ltd.

HK

O

nlin

e

Usa

ge

Top Social Network In Individual Asia

Pacific Feb 2010 (Age 15+ Home & Work)

Source: Comscore

Com

mit

to y

our

Mark

eti

ng Init

iati

ve

If you decide to use Facebook, commit to using

it and provide valuable

content without annoying

your friends or fans. Don’t need to update

everyday Have a purpose with every

post and track response

Fan Pages, if you hardly

post or post with no value,

people will stop following

you.

Hong K

ong

Know

n f

or

Word

of

Mouth

FB is all about word of

mouth Be careful, if you provide bad product

and services, people

will talk But who is actually listening to you

Unders

tand U

ser

Behavi

or

Targeted Content Groups Fan Pages Tune Out the Noise

Privacy Settings Lists Defined Updates

Subscriptions Mobile Usage Increase Limited Real Estate Feeds are Limited Challenge for Ads

Vir

al C

once

pt

1 x2 X4 16 256 65536

Noise

Cre

ate

Lis

ts

What Are Lists? A quick, optional way to

organize friends so you

can control what you see

in your News Feed and

post updates to specific

people. FB won't tell your

friends if you add them to

these three new lists: Close Friends Acquaintances Restricted Smart Lists

How

to U

se t

he

New

SU

BSC

RIB

E

Allows people to subscribe to your updates People are not friends

can subscribe to your

updates Can filter types of updates to follow

www.facebook.com/about/subscribe

The F

an P

age

Create a community Easy way for touch points

– customers, prospects

Spread the word to people who actually care

Make compelling to what

users want to hear about

Don’t post, just to post

Add value and have them

come back for more

Engage w

ith

your

Fans

Lead Generator - Don’t ask

them just to like, offer

something of value in return

Special Content, Discounts or

Contests Make use of FB apps like

Send to Friend Make page look like webpage

(tabs, landing page) Put in a shopping cart

Show part of your services/products and link

back to website

Caff

é H

abit

u

Prom

oti

on

Caff

e H

abit

u F

an

Page

Giv

eaw

ay

Café

Habit

u

Sam

ple

fro

m m

y 14

Year

old

Nephew

Gro

ups

Influence others Create a following based

on an interest Connect with prospects

based on the same concepts and ideas you

are selling Find groups with like

minded people who will

follow your group Promote each other’s

groups

Sam

ple

–

HK

Exp

ats

Gro

up

Profe

ssio

nal

Gro

up

The P

ow

er

of

Like

& S

hari

ng

Lots of sites are using

the Like and Share features to spread the

word FB Likes on Own website, social proof

Meetup platform sharing on FB and Twitter

Who E

lse L

ikes

this

?

Providing visibility and social

proof from people in your circle

Track

Who

Share

s –

Fan

Pages

Posting valuable information View shares to determine value

Asi

a E

xpat

Recommend, Share and it puts

into my FB News Stream also

Social Proof that others know

use the site.

Inte

gra

tion o

n

Websi

te

Likes and people you know

Exp

osi

ng S

oci

al

Proof

Using your Facebook Stream in

your WebsiteLink to Chris Mentor

Face

book

Ads

Guide to Facebook Adshttp://www.facebook.com/

adsmarketing/

Busi

ness

Inte

lligence

– Is

FB

Just

Pers

onal?

Find out about prospects, likes dislikes, who they know

Find out about your competition, follow their feeds and groups

Target people of influence Research, Feedback

FB is

a T

ool Find out how your

customers are using it

and target their behaviors to consume

information Trends will change Tools with change

Quest

ions?

Get Busy Doing orGet Busy Losing! Contact Art Lee at: Facebook.com/artglee

Twitter.com/artstribe Linkedin.com/in/artglee

Meetup.com/HKInternetMarketing