using analytics to drive ux strategy

We are PushON The Online Marketing People

Using Analytics to drive UX Strategy

What is all this UX Schnizzle

Mcdizzle of which you speak?

This looks awesome!

This is what the client

wants to see.

Historically…

If you can all try to buy a

blue jumper please and

complete the survey

Ideally…

Let’s busk it

Reality…

UX Design (Top Down Approach)

Analytics (Bottom up Approach)

Key an eye on the blog: http://analytics.blogspot.co.uk/

Loads of great tutorials and insights on

the YouTube channel: http://www.youtube.com/googleanalytics

Site Speed

Try the page speed suggestions

Page Speed Score, high score = good, low score = bad

Custom Dashboards

Facts About Visitors Dashboard

Click the “Save dashboard to your Google Analytics Profile” button

http://www.dashboardjunkie.com/visitor-facts-dashboard

Make Your Boss Think You’re Clever

Click Create To Install the Dashboard

Select the account to apply the dashboard to

Check out:

http://www.google.co.uk/analytics/learn/solutions-gallery.html

http://www.dashboardjunkie.com

http://econsultancy.com/uk/blog/62828-10-useful-google-analytics-

custom-dashboards

http://www.stateofsearch.com/google-analytics-dashboards/

Event Tracking

Track Interactions with elements on page

External Links

Internal Banners

Sign-up, log-in, form submissions

Downloads

Widgets

Videos

Social Sharing Buttons

Form Completion Progress

Events Flow Report

Content Experiments

Content Experiments

Button Optimizer App from SiteApps

http://siteapps.com/app/button_optimizer-430

Telephone

0844 967 0565

Email

info@pushon.co.uk Online

pushon.co.uk

Thanks for listening, I hope it was

informative and helpful