using analytics in ios apps - #uikonf2016 #unconference
Post on 23-Jan-2018
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LET’S TALK ABOUT
ANALYTICS AND THE iOS APPS
#UIKonf2016 #unconference
HELLO! I MAKE APPS
http://landlordyapp.com
http://drinkcontrolapp.com
ANALYTICS?
SALESDOWNLOADS
APP VIEWS
FREE-PAID CONVERSIONCRASHES
RATINGSREVIEWSAPPSTORE RANKS
ONBOARDINGRETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWSINSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS
ANALYTICS?
SALESDOWNLOADS
APP VIEWS
FREE-PAID CONVERSIONCRASHES
RATINGSREVIEWSAPPSTORE RANKS
ONBOARDINGRETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWSINSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS
ANALYTICS: MAKE THINGS BETTERMAKE APP BETTER
CRASH LOGGING & DIAGNOSTICS
UNDERSTAND USER (MAKE APP BETTER)
USAGE ANALYTICS & FEEDBACK
UNDERSTAND SALES CYCLE (MAKE BETTER SALES)
SALES ANALYTICS
CRASH LOGGINGXCODE/APPSTORE
FINALLY! (Xcode7 Menu-Window-Organizer-Crashes)
ONLY OPT-IN USERS (opt-in is becoming default since iOS9)
3RD PARTY SDK & DSYM INTEGRATION & DASHBOARD SERVICE Crashlytics aka Fabric (acquired by Twitter)
HockeyApp (acquired by Microsoft)
Flurry (acquired by Yahoo)
Parse (acquired by Facebook)
Crittericism and more…
BUILD YOUR OWN (DON’T TRUST ANYBODY) https://www.plcrashreporter.org
MAKE APP BETTER BY CRASHING LESS
[OLDSKOOL WARNING]
EASY INTEGRATION AUTOMATIC DSYM UPLOAD ON BUILD YOUR OWN CUSTOM PARAMETERS
INSTANT + EMAIL NOTIFICATION FREE
SUPPORT DIAGNOSTICSHAVE BETTER INFORMATION ON USER ISSUES
USAGE ANALYTICSONBOARDING CONVERSION
USAGE PATTERNS RETENTION
NON-CRYTICAL ERRORS/WARNINGS A/B TESTING?
MAKE APP BETTER FOR USER
USAGE ANALYICS:PLATFORMS3RD PARTY SDK & SERVICE
Google Analytics - free
Flurry (acquired by Yahoo) - free
Parse (acquired by Facebook) - free (for analytics)
MixPanel (to be acquired?) - freemium
Localytics (to by acquired?) - freemium
and many more…
SELF HOSTED (DON’T TRUST ANYBODY) Piwik
Countly
TRACK WRAP IN YOU OWN CLASS
TRACK SCREENS TRACK TIMINGS TRACK EVENTS
TRACK ERRORS/WARNINGS
SUPPLY EXTRA DATA/DIMENSIONS
NECESSARY DIAGNOSTIC INFO & SEGMENTATION(IF NOT PROVIDED BY SDK/PLATFORM)
ONBOARDING
CONVERSION
USAGE PATTERNS
RENT INVOICES ARE SENT VIA
WARNINGS DIAGNOSTICS
NON-CRYTICAL ERRORS
THINGS TO CONSIDERYOU ARE SHARING
YOUR APP USERS DATA
WITH DATA MINING MEGACOMPANIES
YOUR APP'S PRIVACY POLICYSIZE OF APP
SECURITY IMPLICATIONS (ATS)IMPACT ON NETWORK USE/BATTERY
SALES ANALYTICS
USER DOWNLOAD PROFIT
conversionmagic
USER DOWNLOAD & PROFIT
magic
FREEMIUM
PAID
MAKE SALES BETTER
MAGIC (DECONSTRUCTION)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS
MAGIC (WE CAN MEASURE)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS
(kinda)
(kinda)
NO SINGLE TOOL/PLATFORM
DIFFERENT TOOLS/PLATFORMS/SERVICES FOR DIFFERENT USE CASES
LANDING PAGE
PRO-TIP: MAKE IT MOBILE FIRST
SOCIAL/PAID
CREATE CUSTOM APPSTORE LINKS https://itunes.apple.com/us/app/id975031084?mt=8&uo=4&at=11lGGi&ct=UIKonf2016
FOR SHARING & TRACKING IN SOCIAL, EMAIL NEWSLETTER, ETC. TRACK AD CAMPAIGN REAL PERFORMANCE
GET COMMISSION (KINDA)
REGISTER FOR ITUNES AFFILIATE: www.apple.com/itunes/affiliates/
WEB SEARCH
GOOGLE WEBMASTER TOOLS: www.google.com/webmasters/tools
APP STORE SEARCH
AppAnnie, Appbot, SensorTower,…
APP VIEWS IN SEARCH RESULTS NOT TRACKED
SOURCES - ONLY FROM SAFARI BROWSER
VERY, VERY BASIC (& OPT-IN ONLY) FOR USAGE ANALYTICS
APP STORE VIEWS (ITUNES)
WRAP UP1. UNDERSTAND & PLAN
WHAT IS IMPORTANT TO TRACK ON CRASH WHAT INFORMATION IS HELPFUL IN SUPPORT EMAIL
WHAT IS ESSENTIAL TO UNDERSTAND USER EXPERIENCE IN THE APP WHAT CAN (AND SHOULD) BE MEASURED IN SALES CYCLE
2. ADOPT TOOLS (SDKs & SERVICES) IMPLEMENT CRASH LOGGING, USAGE TRACKING, SALES ANALYTICS
3. MEASURE (COMBINE FROM DIFFERENT SOURCES) IF ONLY THERE WAS APP FOR THAT…
4. ACT MAKE APP BETTER
MAKE SALES BETTER
QUESTIONS?
Jurģis Ķiršakmens jki@jki.lv @xjki
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