user research part 1 - surveys, focus groups, interviews
Post on 26-May-2015
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ANNOUNCEMENTS
Course redesign help - Monday
SHOW & TELL
USER RESEARCH
SOME RESEARCH TOOLS
Interviews
Focus groups
Surveys
WHAT DO YOU ASK?
Course management tool
WHAT DO YOU ASK?
ASK ABOUT DO NOT ASK:
Users’ general goals Activities related to
area (courses, studying)
Difficulties, frustrations (what’s easy/difficult)
What do you want?
How would you design it?
SOME RESEARCH TOOLS
Interviews
Focus groups
Surveys
HOW DO YOU CHOOSE?
Course management tool
SOME TIPS
Establish rapport!Interviews
Focus groups
Surveys
Specific measures of time, frequency (NOT: rarely – often)
Homogenous / Heterogeneous
Groupthink Domination by one
member
DATA ANALYSIS
Interviews
Focus groups
Surveys
Frequencies, Means, Most common
answers
Themes & patterns from recurring
answers
top related