user experience design at chick-fil-a
Post on 18-Feb-2017
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CFAUXD
CFAUXD
#UXDxCFA @JohnWeatherford
User Experience Design at
Chick-fil-A
John Weatherford New Media Institute Grady College of Journalism and Mass Communication University of Georgia
CFAUXD
#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
TEDxUGA Friday, March 18
1-5pm TEDxUGA.com
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
NMI SLAM Saturday, May 7
mynmi.net/slamrsvp
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#UXDxCFA @JohnWeatherford
Partner with us Hire our students
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
Attractive interior design Clean Smells nice Order taken at table Placemats on high chairs Check-in during meal Offer to take a tray
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#UXDxCFA @JohnWeatherford
More than a meal, it’s an experience.
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
It’s the experience that matters. Great experiences are designed.
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#UXDxCFA @JohnWeatherford
Design
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#UXDxCFA @JohnWeatherford
DesignStudied Planning + Empathy
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#UXDxCFA @JohnWeatherford
Interior Design
Automotive Design
Urban Design
Image sources: https://www.flickr.com/photos/netphotography/2694445766/, https://www.flickr.com/photos/27620885@N02/4476897436/, and https://www.flickr.com/photos/44580780@N05/5047123504/
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#UXDxCFA @JohnWeatherford
Even more than its food, Chick-fil-A’s customer experience is its great strength.
Customer Experience Design
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#UXDxCFA @JohnWeatherford
Mobile
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#UXDxCFA @JohnWeatherford
Source: http://ben-evans.com/benedictevans/2015/6/19/presentation-mobile-is-eating-the-world
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#UXDxCFA @JohnWeatherford
Source: http://ben-evans.com/benedictevans/2015/6/19/presentation-mobile-is-eating-the-world
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#UXDxCFA @JohnWeatherford
“Mobile is eating the world”
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#UXDxCFA @JohnWeatherford
Mobile is becoming inextricably integrated into every facet of life.
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#UXDxCFA @JohnWeatherford
Interior Design
Automotive Design
Urban Design
Image sources: http://intl.target.com/p/nest-learning-thermostat-3rd-generation/-/A-49163945, https://www.teslamotors.com/blog/summon-your-tesla-your-phone, and http://www.govtech.com/fs/California-Cities-Turn-to-Internet-of-Things-to-Solve-Parking-Traffic-Problems.html
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#UXDxCFA @JohnWeatherford
It’s not interior design + mobile automotive design + mobile urban design + mobile
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#UXDxCFA @JohnWeatherford
It’s just interior design automotive design urban design
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#UXDxCFA @JohnWeatherford
It’s not restaurant + mobile
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#UXDxCFA @JohnWeatherford
It’s just a single, integrated restaurant experience
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#UXDxCFA @JohnWeatherford
At Chick-fil-A, it’s everyone’s job to care about creating a great customer experience.
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#UXDxCFA @JohnWeatherford
At Chick-fil-A, it’s everyone’s job to care about creating a great customer experience.
It must become everyone’s job to care about creating a great mobile customer experience.
CFAUXD
#UXDxCFA @JohnWeatherford
Mobile Customer Experience
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#UXDxCFA @JohnWeatherford
Mobile Customer Experience =
User Experience Design
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#UXDxCFA @JohnWeatherford
People who use digital products = Users
User Experience Design
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#UXDxCFA @JohnWeatherford
Good design is often invisible
Principles and Practices
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
Good design is often invisible Learn to look
Principles and Practices
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#UXDxCFA @JohnWeatherford
Source: http://littlebigdetails.com/post/115120135930/yahoo-weather-screen-corners-frost-over-when
Little Big DetailsYahoo WeatherScreen corners frost over
when the current temperature
is very cold
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#UXDxCFA @JohnWeatherford
Little Big DetailsChick-fil-ALaunch screen changes based
on time of day
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#UXDxCFA @JohnWeatherford
Little Big DetailsChick-fil-A(And is closed on Sunday,
of course)
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#UXDxCFA @JohnWeatherford
Good design is often invisible Learn to look No annoyance is too small
Principles and Practices
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#UXDxCFA @JohnWeatherfordSource: http://littlebigdetails.com/post/132085413229/google-maps-youll-get-a-notification-if-your
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#UXDxCFA @JohnWeatherford
Good design is often invisible Learn to look No annoyance is too small Aim for surprise and delight
Principles and Practices
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
Good design is often invisible Learn to look Aim for surprise and delight No annoyance is too small Imagine the person behind the screen
Principles and Practices
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#UXDxCFA @JohnWeatherford
Source: https://www.youtube.com/watch?v=3Sk7cOqB9Dk
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#UXDxCFA @JohnWeatherford
Good design is often invisible Learn to look Aim for surprise and delight No annoyance is too small Imagine the person behind the screen Make sharing feedback simple, fast, fun, and valued
Principles and Practices
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#UXDxCFA @JohnWeatherford
Let’s Practice
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
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#UXDxCFA @JohnWeatherford
Chick-fil-A’s digital
Opportunity
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#UXDxCFA @JohnWeatherford
Chick-fil-A is already an industry-leading design company.
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#UXDxCFA @JohnWeatherford
Source: http://inside.chick-fil-a.com/diner-to-drive-thru-chick-fil-a-through-the-years/
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#UXDxCFA @JohnWeatherford
Chick-fil-A must extend its design expertise into mobile / digital.
Chick-fil-A is already an industry-leading design company.
CFAUXD
#UXDxCFA @JohnWeatherford
Everyone at Chick-fil-A must embrace the importance of UXD.
Chick-fil-A must extend its design expertise into mobile / digital.
Chick-fil-A is already an industry-leading design company.
CFAUXD
#UXDxCFA @JohnWeatherford
User Experience Design at
Chick-fil-A
John Weatherford New Media Institute Grady College of Journalism and Mass Communication University of Georgia
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