user experience
Post on 10-Jul-2015
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User Experience
David HaleProject Manager, Pillbox
National Library of MedicineNational Institutes of Health
david.hale@nih.gov
User Experience (UX)
EMOTION
agency mission citizen’s life
mobile app
using
gov app
behavior change
Behavior change = motivation * ability * triggers
Digital Ethnography
Michael Wesch, Professor
Kansas State University
Digital Ethnography
Understand how
individuals and
communities use
technology to ascribe
meaning in their lives.
Kelly Goto, author
Design Ethnography
“Understand how real
people integrate products
and services into their
daily lives”
GETOUTOF
THEOFFICE
pillbox.nlm.nih.gov
“e-Patient Dave” deBronkart
EMOTION
User Experience
David HaleProject Manager, Pillbox
National Library of MedicineNational Institutes of Health
david.hale@nih.gov
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