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U.S. DEPARTMENT OF COMMERCE
NTTO RESEARCH PROGRAM
OVERVIEW
Ron Erdmann
National Travel & Tourism Office
Industry & Analysis
5/25/17
https://www.commerce.gov/sites/commerce.gov/files/media/files/2015/docorgchartfinal.pdf
Industry & Analysis Organization Chart
http://trade.gov/org_charts/Industry-and-Analysis.pdf
The Government Mandates
• International Travel Act of 1961
• National Tourism Policy Act 1981
• United States National Tourism Organization
Act of 1996
• Travel Promotion Act of 2009
Other Initiatives NTTO’s Research Supports
• National Travel & Tourism Strategy in 2012
• Commerce, National Export Initiative
• ITA Strategic Goalso Advance U.S. International Commercial and Strategic
Interests
o Broaden and Deepen Participation in U.S. Exporter Base
o Foster Excellent Relationships with Customers & Stakeholders
• Travel & Tourism Advisory Board Recommendations for Commerce
U.S. Integrated Statistical System
for Measuring International Travel & Tourism
TTSATravel & Tourism
Satellite Accounts System(NTTO/ BEA)
APIS (formerly I-92) Count of U.S. Departures
(DHS Immigration Statistics)
CANADASurvey of Visitors
to/from the U.S.
(Statistics Canada)
Survey of International
Air Travelers
(NTTO)
I-94Census of International Arrivals
(DHS Immigration Statistics)
MEXICOSurvey of Visitors
to/from the U.S.
(Banco de Mexico)Forecast(NTTO)
Ad Hoc Topical Studies/
Consumer Research
(China, Japan, Top Markets)
Travel Exports
and Imports (Receipts & Payments)
International
Flight Data
NTTO International Travel DataGovernment Uses & Users
• NTTO Uses the data from this program to provide: o Data used by BEA to report travel and passenger fare exports &
imports
o Data to USG for policy formulation
o Key market intelligence to the Commerce Travel & Tourism Team
o Reports for NTTO website and custom reports/data sold to clients
o Information used at industry conference presentations/webinars
o Data to assist in consulting with industry clients
o Information to respond to media and general requests
• Other U.S. Government Agency Users:
BEA, State, BIA, DHS, CDC, DOT, NPS, FWS
• Congressionally Mandated Members
• Department of Commerce
• Department of Homeland Security
• Department of Interior
• Department of State
• Department of Labor
• Department of Transportation
• Office of Management and Budget
• Invited Members
• Department of Agriculture
• Department of Housing and Urban Development
• Small Business Administration
• Executive Office of the President
• National Economic Council
• U.S. Army Corps of Engineer
• Advisory Council for Historic Preservation
TOURISM POLICY COUNCIL
NTTO’s ClientsAirlines & Airports Other Federal Agencies
Attractions Other Services Related to Travel
Aviation & Travel Consultants Railway/Train Operators
Cruise Lines Rental Car Companies
Destination Marketing Organizations (States, Cities and Regions)
Restaurants
Economic Development Organizations/Mayors Office
Shopping Areas
Foreign National Tourism Offices & Int'l. Organizations
The Media
Gaming Tour Operators
Lodging - Hotels, Motels, Resorts Travel Related Associations
Motor Coach Operators Universities
Private Sector Uses of SIAT
• How they entered the country – what ports should you be monitoring or working with
• Country Visitation estimates for States & Cities – to define volume, change and market selection
• Who do you need to education on your destination or products – information source, booking –air/hotel
• When to place your message or provide information about your destination/product to information sources
• How long are they in the country & in the destinations
• Purpose of trip of visitors – vacation, VFR, business, convention, students & medical
• Accommodations while in the country & nights in lodging
• Nights in the USA & length of stay in a specific state or city
• How they move around the country – your transportation partners
• How many states/cities they visit – your destination partners
• What they do while within the country – your local partners and their share of impacts
• How much they spend and on what? Who benefits?
• Airport ratings, CBP ratings & wait times, Hotel Brands, Rental Car Use, Demographics
• Data specific for airlines……………… how it all ties together and is interdependent upon all of the pieces
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