updated medianext presentation eng as of july09

Interfax-Ukraine, May 27, 2009, Kyiv

MediaNext. New Media Initiative for Ukraine 2 year-long Dutch-Ukrainian project on new media technologies

Why МеdiaNext?

Why this very name was preferred?

МеdiaNext “Media next to you”

2 main ideas:

- Media are becoming more accessible for ordinary users who

are involved to generate content

- Media of the nearest future will reshape future journalism

Main points of MediaNext: objectives and assignments:

Overall objective: to improve knowledge, understanding and use of new media in Ukraine.

Special objectives: а) to promote structural changes in Ukraine in the information era based on “new media thinking”;

b) to make the society able to set media agenda through use of new media;

c) to improve competences of journalists and thus to increase the level of professionalism of Ukrainian journalism.

Main points of MediaNext: geographical outreach

National level - Kyiv+ 5 regions:

- Lviv,

- Odesa, - Donetsk, - Kharkiv,

- Vinnytsya.

Main points of MediaNext: project duration

• 24 months (April 2009 – April 2011)

• І year – needs assessment, development of training modules, establishment of New Media School by Internews Ukraine, first training session

• ІІ year – specialized training modules, advanced training sessions of New Media School, networking of cities to be centers of media innovations in regions of Ukraine.

Main points MediaNext: target audience

350 persons - direct beneficiaries of the project.

5 key target audiences:

• Professional journalists and editors

• Citizen journalists

• Bloggers

• NGOs leaders and civil activists

• Journalism students

Main points MediaNext: structure

• New Media School of Internews Ukraine with a series of training sessions;

• Web-resource as a social network;

• New media related consultations;

• Guest lectures of prominent new media experts;

• Networking of journalism community;

• Summer New Media School for students

Preparation stage MediaNext:

• Development of the first training module: April – May 2009

• Development of a project web-site: May – Oct 2009

• Selection of participants for the first training module: May – early June 2009

MediaNext Blog : http://medianext-ua.livejournal.com/

is one of the main sources of information about the project

Medianext in Twitter

http://twitter.com/medianext_ua

MediaNext: New Media SchoolNEW MEDIA SCHOOL

Module name: Course name: Region: Dates:

MODULE 1 Basic new media skills 1.1: АBC on new media and new opportunities for journalists

Kyiv Lviv DonetskKharkiv OdesaVinnytsya

13-14.06.200916-17.06.200921-22.06.2009 July-August 2009

MODULE 2 Changes in traditional media influenced by new media

2.1 Modules of coexistence of traditional media and blogs

Kyiv September-October 2009

2.2 New audiences for a journalist. Course on basics of communication with new media involved

Kyiv (3 sessions)

November-December 2009

2.3 Future of journalism from the point of view of technologies development

Kyiv (3 sessions)

January-February 2010

MODULE 3 Specialized journalism skills

3.1 Author & User. Writing technique and peculiarities of web-positioning

Kyiv (3 sessions)

April-May 2010

3.2 Investigative journalism based on new media

Kyiv (3 sessions)

June-August 2010

MediaNext: Guest lectures of prominent media experts

Type of activity Lector: Topic Region: Dates:

Guest lectures of prominent new media experts

Lector from London(TBD)

Redesigning sites according to new requirements in media.BBC case (TBC)

Kyiv September 2009

Lector from Utrecht University (the Netherlands)

Market competition andEuropean media (TBC)

Kyiv October 2009

Lector from Gazeta Wyborcza (Poland)

Convergence in Polish media. Useful tips for Ukraine (TBC)

Kyiv February 2010

MediaNext: Networking of Ukrainian journalists

Type of activity Networking topics: Format: Region: Dates:

Networking of Ukrainian journalists

Successful start-up online projects in Ukraine within 2009

Barcamp Kyiv September 2009

Journalists without higher education in journalism. Is it necessary to get trained on new media?

Open space Kyiv November 2009

Management of small journalism projects. New media and project optimization

Barcamp Kyiv January 2010

Josh LaPorte, laporte@ejc.nlSenior manager of programs of the EuropeanJournalism Center (the Netherlands)

МеdiaNext: Key Team Members

МеdiaNext: Key Team Members

Marjan Tillmans, mtillmans@ejc.nl Manager of programs of the EuropeanJournalism Center (the Netherlands)

Konstiantyn Kvurt, kkvurt@internews.ua

Head of the Board, Internews Ukraine

МеdiaNext: Key Team Members

Andriy Kulakov, akulakov@internews.ua Program Director, Internews Ukraine

МеdiaNext: Key Team Members

Vitaliy Moroz vmoroz@internews.ua

Head of new media department, Internews Ukraine

МеdiaNext: Key Team Members

Olga Sushytska, osushytska@internews.ua

Project Manager, Internews Ukraine

Natalya Pedchenko, npedchenko@internews.ua

Executive Director, Internews Ukraine

МеdiaNext: Key Team Members

Contact details:

15, Ryzhska St., Kyiv, 04112tel/fax: (044) 458 44 40

Web-site: http://www.internews.ua/ Blog: http://medianext-ua.livejournal.com/E-mail: medianext_ua@ukr.net

Thank you for attentionThank you for attention!!