unstoppable. the tech revolution is here, adapt or die

UNSTOPPABLE…THE TECH REVOLUTION IS HERE

Tim Greenhalgh - Chairman & CCO FITCH

KNOWNUNKNOWNS

SCALEADVANTAGE

NOT THE

IT WAS

DEADFORMATROLL OUT

TO DRIVE LFL

NO LONGERKILLER

CATEGORY KILLER FORMATS

+

SIMPLE SPLINTEREDSEAMLESS

Linear and Location based

1991 - The Internet is born

Tim Berners Lee has enabled

computer users to see documents

and pictures made available by

others in Cyberspace

One scientist said…

“This could be huge…

…the idea of strangers sharing ideas instantly is mind boggling”

Created by Jeff Bezos

Created by Pierre Omidyar

Launched in 1995

…by 2015 the number of mobile connected

devices will exceed the world’s population

Smartphones will reach 66 percent of

mobile data traffic by 2018.

Tablets will exceed 15 percent of global

mobile data traffic by 2016.

Smart Devices & Mobile Commerce

Cisco Forecast

SIMPLE SPLINTEREDSEAMLESS

Fractured and Formidable

EVERYTHINGIN OUR POCKETS

SOLD IN THE WORLD IS

MEANSWHAT THIS

RETAILFOR

?

PHYSICALDIFFERENT

STORES WILL HAVE

ROLEBUT SEAMLESS & INTERCONNECTED

SIMPLE SPLINTEREDSEAMLESS

5

Connecting Seamless Brands to People

5

Connecting Seamless Brands to People

…align to Universal Mind States

Connecting Seamless Brands to People

…align to Universal Mind States

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

MINDSTATES DREAMING BE INSPIRED LEARNING HAVING FUN

I WANT TO GET FITTER

MINDSTATES EXPLORING BROWSE EASILY MORE INFORMATION NARROW CHOICES

I WANT A PAIR OF TRAINERS FOR RUNNING

MINDSTATES LOCATING EASY TO FIND USEFUL REMINDERS REASSURANCE

I WANT A PAIR OF NIKE FLYKNIT BLUE SIZE 8

MINDSTATES EXPERIENCING CARE AND ADVICE ACTIVE COMMUNITY GETTING MOST OUT OF PURCHASE

I WANT TO GET THE MOST OUT OF MY RUNNING

WHAT I CAN BUY FROM YOUFROM

TO

WHAT I CAN ACHIEVEWITH YOU

USERSCUSTOMERS

THINK

AS WELL AS

5

Connecting Seamless Brands to People

…create Unique Experience Signature

OMNICHANNELS

EXPECTATIONS

Connecting Seamless Brands to People

…create Unique Experience Signature

P

H

D

ImmediateImmersiveTactile

EmpatheticApproachableKind

InfiniteInteractiveStorytelling

Connecting Seamless Brands to People

…create Unique Experience Signature

P

H

D

ImmediateImmersiveTactile

EmpatheticApproachableKind

InfiniteInteractiveStorytelling

Connecting Seamless Brands to People

…create Unique Experience Signature

IF YOU NEVER HAD A HUMAN INTERACTION AT RETAIL

WHAT WOULD BE MISSING?

P

H

D

ImmediateImmersiveTactile

EmpatheticApproachableKind

InfiniteInteractiveStorytelling

Connecting Seamless Brands to People

…create Unique Experience Signature

WE CREATE HUMAN RITUALSEMPOWEREDPHYSICALLY&DIGITALLY

FROM DO IT YOURSELFDO IT FOR MEDO IT WITH ME

Experience Signatures™ | Vivid Homes Save and share ideas to online moodboard and forum

Experience Signatures™ | Vivid Homes VIVID Coaches

Experience Signatures™ | Vivid Homes Get started

Experience Signatures™ | Vivid Homes Get started

Experience Signatures™ | Vivid Homes Collect ideas with an interactive card

Experience Signatures™ | Vivid Homes See your ideas with a cost estimate

Experience Signatures™ | Vivid Homes Build your home layer by layer

Experience Signatures™ | Vivid Homes Try it on for size with a VIVID Coach

When the plan is complete customers are given VIVID gold tickets to invite friends and family to ‘Premiere their home’ at an exclusive VIP screening. Here the customers get to experience their future home in an immersive projection ‘cube’ before it’s built.

Experience Signatures™ | Vivid Homes Invite friends and family to Premiere your home

Experience Signatures™ | Vivid Homes Premiere your home in 4D before its built

Experience new homes in 4D before they are built Seeing is believing "– maximise sales conversion for the complete scheme

Experience Signatures™ | Vivid Homes Track builders progress with the Pocket Coach APP

Seamless Retail™ | Experience Signatures How to use your new home with Home passport

Seamless Retail™ | Experience Signatures Save and manage with the VIVID project

Experience Signatures™ | Vivid Homes

DREAMING EXPLORING LOCATING EXPERIENCING

P

H

D

KNOWNUNKNOWNS

INVISIBLEFREE

COMPUTER POWER

AND

Moore’s Law

1950‘s - IBM 16mb 2014 - Intel Edison Computer

SMARTERSTORES

FEWER BUT

CONNECTED

BEYONDFORMATSGO

OMNI CHANNELPURE PLAY

WILL TRUMP

OMNI CHANNELPOOR PROPOSITION

CAN’T

OUT OF

UNSTOPPABLETHE TECH REVOLUTIONIS HERE

HUMAN RITUALSEMPOWEREDPHYSICALLY&DIGITALLY