unlocking profits: how to drive dollars from more than just memberships

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Welcome to the webinar! We will begin the presentation shortly.

Speaker: Michael Scott ScudderCEO at Wellness Business Council

Speaker: Greg SklootVP Growth at Netpulse

3 Key Takeaways for Today

1. Why ancillary profits are so important for clubs

2. The top 5 sources of ancillary profits

3. How to use technology to increase ancillary profits

Why is this so darn important?

It’s all in the data

Recession of ‘91-’94 and ‘00-’01...

Clubs with the lowest ancillary salesMost likely to go out of business.

Clubs often don’t make profit onmemberships until month 18...

Memberships aren’t enough

Average membership price is lowest in decades

Club are relying on ancillary sales to stabilize profitability.

High Value

Low Price

20%+ profit generators

Small group

training

Speciality GEX

classes

1-2-1 personal training

Specialty programs

Food and beverage

We’re busy.How do we pull this off?

Do you reach more than just regulars?

Only 30% of members come to the club regularly. We must go after the other 70% outside the club’s walls.

Do you connect with members the way

they want to connect?

Click here to try a FREE small group training session!

Do you make it easy for

customers to understand, buy and schedule?

Do you make it connected & systemized?

This is best done with your Club Mobile App

Free infographic with Michael’s survey data

http://blog.netpulse.com/infographic-health-club-growth-metrics-2015-q1

netpulse.com877-NETPULSE

gskloot@netpulse.com

wellnessbusinesscouncil.com575-613-1004

michaelscottscudder@gmail.com

Free Demo