unleash your team’s creativity to drive business impact...• leveraging creativity to...

Unleash your team’s creativity to drive business impact

… with Creative Cloud for business

Unleash your team’s creativity to drive business impact

… with Creative Cloud for business

Bart Van de WieleSenior Solutions Consultant

@bartvdwiele

The current sate of creativityWhere are we today

Content is still king

Consumer engages with Consumers are

pieces of content prior to making a

purchase*

more dependent on content for

decision to purchase**

of creatives say that they are creating

more content than they did five years

ago***

10.4% 65%5x

Top challenges faced by creatives

41%

38% 40%42%

Of creative professionals spend over 50% of their time on repetitive, non-creative tasks74%

Simple asset creation, 1 logo, 36 varieties

#AdobeSummit @bartvdwiele

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The production version has even more …#AdobeSummit @bartvdwiele

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Business motivationsWhy creativity?

Productivity and disruption are constant challenges

69% more likely

The design and creative renaissance

Creativity is critical to the success of SMBs, driving growth, revenue and other KPIs

Source: SMB Positioning Focus Groups (6/2019); n=60

Role of creativity:• Leveraging creativity to

differentiate• Using creativity as a long-

term strategy to establish company’s brand authority

Looking for:• High-quality outputs• Wide-ranging set of tools to meet all of their creative needs • Efficiency• Ease of use is important especially when training new staff (ex. Spark – “super

easy, low learning curve to quickly get social media graphics out without having to know the ins and outs of Ps.” )

Job title: Marketing DirectorCompany: Seaside Vacation Homes (independent vacation rental company)Company size: Small (50-99 employees)

Key competitors: Airbnb, VRBO, other independent companiesCreative outputs: digital images, video campaigns, social media graphics, website

Business Lead in a small company – Meet Chad

Source: SMB Positioning Focus Groups (6/2019); n=60

Creative Lead in a mid-market company – Meet Jordan

Job title: Creative DirectorCompany: Beam Dental (dental insurance tech start-up selling)Company size: Mid-market (100-249 employees)

Key competitors: Other dental insurance providersCreative outputs: package and product design, social media ads, video content

Role of creativity:• Brand awareness and name

recognition• “Telling a compelling brand story“• Differentiation• Educate prospects about the unique

offering

Looking for:• High-quality output• Comprehensive toolbox• Ease of use is important because he collaborates with sales teams

often (uses Sketch because asset hand-off is easier)• Content velocity – being able to quickly produce assets• Price

Source: SMB Positioning Focus Groups (6/2019); n=60

Better tools needed to face challenges head-onCreative Cloud for business

Adobe Creative Cloud

Need for better tools#AdobeSummit @bartvdwiele

Tools forall disciplines

Removefriction

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Ready for future platforms

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productivity gains

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efficiency gains for images

productivity increase for video workflow

*Pfeiffer Reports

Adobe XD

productivity gains

Productivity gains

Desktop &Mobile Apps

ConnectedServices

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Enterprise grade IT tools for packaging,

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Creative Cloud for business