united states of sports: 10 steps to sports sponsorship success

KAT SHAFER & JASON LANGWELL

UNITED STATES OF SPORTS: PART 4

EPFFT

CAN SPONSORSHIPS DELIVER FOR YOUR BRAND?

mythssix

EPFFT

SIX MYTHS

number oneAWARENESS ONLY

SIX MYTHS

number twoDOESN’T DELIVER MEASURABLE ROI

SIX MYTHS

number threeWHY PAY WHEN YOU CAN AMBUSH

SIX MYTHS

number fourREPUTATIONAL RISK

SIX MYTHS

number fiveIT DOESN’T WORK FOR MY CATEGORY

SIX MYTHS

number sixI CAN’T AFFORD IT

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

10

EPFFT

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number oneDO THE PROPER DUE DILIGENCE.

TRULY UNDERSTAND THE CONSUMER AND WHAT MOTIVATES THEM.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number twoMAKE SURE ANY SPONSORSHIP IS INTEGRATED

INTO AN OVERALL MARKETING PLAN.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number threeIDENTIFY WHAT MATTERS MOST.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number fourBUDGET FOR ACTIVATION.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number fiveEXTEND THE REACH OF YOUR MESSAGE.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number sixCONTENT IS KEY.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number sevenMANAGE THE CONVERSATION.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number eightSHOW YOUR PASSION.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number nineCREATE GREAT EXPERIENCES.

10 STEPS TO SPORTS SPONSORSHIP SUCCESS

number tenSTAY RELEVANT.

Erwin Penland - Proprietary and Confidential

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The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations.

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