unit 5 inside advertising using language unit 5 inside advertising using language
Post on 16-Jan-2016
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superstar clothing stores
run out singing
wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water
Listen to the tape.
Tick the words and expressions.
2. What was each advertisement
promoting?
Advertisement 1:
Superstar shoes and boots
Advertisement 2:
The importance of saving water
Advertisement 3:
Star FM radio station
3. Listen again and write its number
beside the correct answer.
1) What is the purpose of the
advertisement?
A. To inform people about something
new.
B. To sell something.
Ad 3
Ad 1
C. To persuade people to do something.
D. To tell people where to get more
information.
Ad 1-3
Ad 2-3
2) Which people are the main target?
A. Young women.
B. Mature men and women.
C. Families.
Ad 1
Ad 2-3
Ad 2
3) What is the advertisement
appealing to ?
A. A desire to do the right thing.
B. A desire to be comfortable.
C. An interest in classical music.
D. A wish to be in fashion.
Ad 2
Ad 1
Ad 3
Ad 1
Advert 1 Advert 2 Advert 3Listen and write down any facts.
Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water
Star FM: a new radio station, can be found at 104.5 waveband
Superstar Shoes and boots: all sizes, available at shoe stores
A: Cool shoes!
B: Thanks. They’re Superstar.
A: Expensive?
B: Not at all. Superstars have great
styles at reasonable prices.
A: But I have big feet.
Ad 1
B: No problem. Superstars come in
all sizes. Long and short, wide
and narrow.
A: Where do you get them?
B: All good shoe stores.
A: Great.
B: Want to dance?
A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing
Superstars!
C: Superstar shoes and boots, latest
fashions, all sizes, comfortable.
Available at all good shoe stores.
A: Dad, turn the tap off while you’re
brushing.
B: What for?
A: It saves water.
B: That won’t save much water.
Ad 2
A: But if everyone in the whole city
turns off the tap while they’re
brushing their teeth, think how
much water that would save. And
if you stop singing in the shower,
you won’t be in there so long and
we’ll save litres of water.
C: Sam’s right you know. The water
in our dams is getting low. We
could run out, you know. Besides,
your singing’s terrible!
B: OK, OK, you’re right. We do need
to save water. What other clever
ways can you tell me about, Sam?
A: I’ll show you. There’s a fantastic
website.
D: For information and tips on how to
save water, visit www. hua
water.com.cn
Woman: Star FM. The new station
everyone’s listening to.
Man: Find it on your dial at FM 104.5.
Ad 3
1. The law.
2. Advertising organizations.
3. Complaints organization.
4. The consumer.
Skimming and find out the ways to keep advertisers honest.
Would you complain about any of the
advertisements in this passage?
misleading information
exaggerate the usefulness
1. go to a lot of trouble to do sth. =
take the trouble to do sth.
花费功夫 / 钱财去做某事。 She’d go to any expense for him.
Language points
He went to great trouble to make
his guests comfortable.
2. and so 连接并列句。 Thanksgiving is an only American
holiday and so neither British people
nor Australian people celebrates it.
3. One way to control advertising is to
make laws that prevent advertisers
doing the wrong thing. one way to …is to…
(做某事的)方法之一就是……
One way to help them is to help
them learn to help themselves.
6. when it comes to … “ 谈到 ; 涉及到”。
John is not good at sports, but when
it comes to physics, he is the best in
the class.
8. Even though there are laws and
advertisers’ code of conduct, some
bad ads do get made.
Do 经常用于肯定句和祈使句中 , 表示强调。
Please! Do be quiet a moment.
He did tell me that but he is denying it
now.
At a conference yesterday a __________
for the Health Department, Mr Dennis
Hall, ________ the audience that the
government would soon be passing laws
to make all _______ advertising illegal.
He said that some cigarette
advertisements were not aimed at
spokesman
informed
tobacco
Exercise 1 on P85
______ audiences but instead ________
at children. He said the public could no
longer ___ on the _________ of people in
advertising companies to do the right
thing. “The only way to stop children
taking up smoking is to ___ cigarette
advertising altogether and to _______
our young people about the dangers
mature targeted
rely conscience
ban
educate
of cigarette smoke,” Mr Hall said. “The
government will also _______ a
committee to decide on suitable
punishments for any tobacco __________
that breaks the ban. We have already set
up a ______ to pay the committee for
their work and will now search for
______ people to serve on the committee.
appoint
corporation
budget
worthy
1. 我没法将我所有想带的衣服都装进手提箱。 ( fit into)
I couldn’t fit all the clothes I wanted
to take into my suitcase.
Translation. (Exercise 2 on P85.)
2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后 , 她就再也没给我发过邀请信。 ( hostess;
invitation)
After I broke an expensive plate at
her dinner party, the hostess never
sent another invitation.
3. 找接线员请拨 9 。 (dial)
To contact the operator, please dial
nine.
4. 我的衣橱里有很多上班穿的衣服 , 但是很少休闲装。 ( casual; garment)
I have many garments in my
wardrobe that I can wear to work, but
few casual clothes.
5. 我非常爱我的狗 , 所以我并不在乎它摔断腿带来的医疗开支。(expense) I
am very attached to my dog so I
didn’t mind the medical expenses
involved when he/ she/ it broke his/
her/ its leg.
6. 当我们听说他被指控犯有故意杀人罪时 , 我们都不敢相信自己的耳朵。(murder) When we heard that he was accused of murder, we couldn’t believe our ears.
7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。 (broadcast) The police broadcast a description of the missing child on all the city’s radio stations.
8. 那家航空肥公司收了我额外的超重行李费。 (overweight)
The airline charged me extra for the
overweight suitcase.
9. 需要我把你的电视调到新的频道吗?(tune)
Would you like me to tune your
television to the new channel?
1. Although she was still busy working on
a film, the was
vice of the Motion Picture
Association. Once the film was
completed, she dedicated her time to a
committee a complete
on smoking in films.
actress appointed
chairperson
advocating
ban
Exercise 3 on P85
2. Although Mr Black received an
to the party, he was unable to go
because he had an that
day in another city. However, he told the
hostess that he hoped to be to
her next party.
invitation
appointment
invited
3. The has made several
errors in copying the document.
4. Susan has just had an on her
throat and has come through it all
right. She is expected to return to
her job as an in a telecom
company in week’s time.
typist typing
operation
operator
5. It is against the law to serve drinks to teenagers.alcoholic
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