unit 3 – research techniques

UNIT 3 – Research Techniques

Aims & Objectives – Todays Lesson

• You will understand the difference between secondary/primary research & quantitative/qualitative research.

• You will be able to identify different sources of research, and there benefits;

• You will understand the different purposes of research and their benefits

Research Brief

You have been asked to research the impact of the representation of gender in contemporary

music videos

The research will be used for a new documentary to be shown in schools & colleges.

Where to start?

Primary Research Original research to obtain new information using techniques such as interviews, questionnaires and

focus groups.

Secondary researchResearch using information already gathered by other people or organisations. Often available in

books, magazines and websites.

Quantitative researchResearch based on measurable facts and

information that can be counted, producing numerical and statistical data.

Qualitative researchResearch that is based on opinions, attitudes

and preferences, rather than facts and figures.

Willis (1990)

“Pop stars are, to some extent, symbolic vehicles

with which young women understand themselves

more fully, even if, by doing so, they partly shape

their personalities to fit the stars alleged

preferences”

• How many have watched this video?• How many of you liked this music video?

• http://www.glamour.com/health-fitness/2011/02/shocking-body-image-news-97-percent-of-women-will-be-cruel-to-their-bodies-today

• https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/203405/130501_body_confidence_progress_reportv03.pdf