unique ways to promote your spa

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Unique Ways To Promote Your Spa

•Promotions and discounts are an effective way to attract new clients.

•The main objection potential customers have about visiting a spa is the cost.

•Rather than printing free treatment coupons to distribute all over town, here are some out-of-the-box ways to reach new customers.

•Identify businesses in your area that could benefit from a partnership with you (restaurants, florists, gift shops, limo services, etc.).

•Create some sort of discount that benefits both businesses.

•Offer the business owner a free treatment in exchange for referrals or leave some business cards and take some of his/hers.

Partnership Programs

•You have to spend lots of money to reach new customers, but reaching current customers is quite-affordable.

•Don’t get so caught up in expanding your market that you lose your existing clientele.

•Create a loyalty program, a punch card, or some other way to reward customers for continuing to visit your spa.

•Showing you care keeps customers coming back.

Current Customer Promotions

•Sponsoring local charities, clubs, sporting events, etc., shows that you care about the people around you.

•With sponsorships comes advertising (vinyl banners hanging at the event, radio or TV ads, website listings, etc.).

•Your community members are more-likely to support your spa when they see you giving back.

Sponsorships

•New customers will want to know what their friends and families think about your spa before they try it for the first time.

•Encourage your customers to tell others about your great service.

•If needed, implement a referral system where the customer is actually rewarded for bringing in new business.

Word-of-Mouth and Referrals

•A gift certificate, though just as valuable as cash, seems like less of an expense in a new customer’s mind.

•Market your spa to gift givers (husbands, boyfriends, bosses, etc.)—a spa package is a unique gift that everyone would love.

•Once the new customer redeems the certificate, you have the opportunity to sell them on continued service.

Gift Certificates

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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