unique selling points (usp) decade ii

Unique Selling Points (USP)Decade II

Antec BV

Zoeterwoude, The Netherlands

1

USP (short)

- Most sensitive ECD- Most versatile – fits any (U)HPLC- Most referenced, proven track record- 5 Years warranty on cell

2

Who are our competitors?

ESA = number 1

BAS

Eicom

Dionex

Waters (OEM)

Antec vs. ESA (Coulometric)

faster stability !!!

better s/n ratio (=detection limit) amperometric has max. 10% conversion and much smaller we surface area

usable range from standard LC to capillary LC

5 years guarantee vs 3 months

small samples <10ul

20-500 times more sensitive

Amperometric vs Coulometric

amperometric about 5 – 10 % conversion low noise best S/N ratio

coulometric highest signal highest noise poor S/N ratio

•Figure from D. M. Morgan and S. G. Weber•Anal. Chem., 56, 1984, p. 2560

Dual (multi) cell control option

Serial mode

Parallel mode

ESA multi cell configurations

Guard cell + analytical cellCleaning mobile phase (before injector)

Conditioning cell + analytical cellCleaning up chromatography

ESA Coulochem price

Antec v.s.BAS, Eicom, Dionex (amperometric)

only Antec has workstation concept

Antec has superior detector features (ADF, multi cell, temp control)

flow cell, wall jet, 5 year guarantee (GC-WE)

usable from standard LC to capillary LC

ALEXYS system approach, better detection limits

Dionex is amperometric but focused on only carbohydrates and shows much less sensitivity.(flowcell issues)

Waters 2465 vs. DECADE II

no ADF

no multi cell control

no Flexcell

different specifications

(temp stability, range setting)

software Empower

Conclusion

Antec products are competitive

Antec products and accessories show better performance

Antec is developing products and analyzers to improve the position in relation to the competition

You can beat the competition when you are…

focussed

prepared

dedicated