unions and brand
Post on 01-Jun-2015
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DESCRIPTION
Do Union’s need a brand?What does a union’s brand mean in the new landscape of HE?Emily Badger and Tom Salmon outline marketing communication’s role indelivering Union strategy.
TRANSCRIPT
Do Unions need brand? I’m glad
this was free...
By Tom and Emily
“the space that you occupy in someone
else’s head”Sir John Hegarty
Or what other people are
saying about you...
Neat pants...
Distilling your identity
Verbal
Visual Behavioural
Brand is only one part of the equation
Vision, mission, values...
Important apostrophe
This is a metaphor
So, the new landscape of
higher education...
Leeds, 1966
Maybe they’ll have got their heads round it
by 2011...
Say hello...@LeedsUniUnion@Guildofstudents@tominleedsKeep talking #SUbrand
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