unfundraising @ ifc 2011

unFundraising the age of raising money by letting others ask for it

AJ Leon @ajleon

www.misfit-inc.com www.ajleon.me

2009

2010

2011

How we raised $72,000 in 3 hours with a mobile phone and a $250 budget

to fund a village in northern Kenya.

case study

the world 1 year ago

the world yesterday

the tools will change

art of digital storytelling

influencer outreach

experiential philanthropy

The future of fundraising

understand and implement

art of digital storytelling

macro your organization’s story

micro your project’s story

The future of giving will be about the project level.

Why?

We don’t want to help organizations, we want to help humans.

6 Elements of a good story storyteller

compelling content

visual media

real time

soluble & shareable

low risk platform

Ola Nagele Village

unlocked mobile phones

Case Study who is telling the story? Abdi Kassim the Village Journalist

document progress in real time !

the good !

the good !

the good !

the bad!

the bad!

the bad!

TRUTH goes a long way

Another entry point

85% never heard of GHNI

Talked about at 4 conferences

influencer outreach

with friends

Start in your backyard

Jennifer McKinney

Mother of 5

Lives in Minnesota

Occupation: Mommy Blogger

Value as an End User: $50 max per month

Value as a Retailer: 250,000 readers per month

Case Study

5,250 interactions on

facebook Over 1,200

tweets about the project

12 real time qik videos

41 videos uploaded

over 5,000 pictures uploaded

1.2 million impressions

Power of a phone call

Every project should start with this question …

“which blogger can we team up with?”

worst idea ever = click a donate button

Change your vernacular

Invitation vs

Donation

think like a marketer

Finality. Scarcity. Value add.

=

Experiential Philanthropy

live video GoToMeeting calls with the village

village funded in 3 hours

$72,000

one influencer

one free tumblr blog

an easy way for people to join the story

budget of $250

don’t follow the leader

AJ Leon @ajleon

www.misfit-inc.com www.ajleon.me