understanding social media for business - asnuntuck community college
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© 2010 Site-Seeker, Inc.www.site-seeker.com
Social Media for BusinessAsnuntuck
Community College
April 19, 2011
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Founded in 2003
• Corporate Office in New Hartford NY• Satellite offices in Bloomfield CT, Rochester NY, New
Jersey
• 20 Employees
• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics
Who are we?
© 2010 Site-Seeker, Inc.www.site-seeker.com
Socialnomics by Eric Qualmann
equalmann@twitter.com
www.socialnomics.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
It is all about your community . . .
© 2010 Site-Seeker, Inc.www.site-seeker.com
• YouTube
• Slideshare
So many choices . . .
© 2010 Site-Seeker, Inc.www.site-seeker.com
Top Insights:
1) The 35-54 year old demographic is growing fastest• 276.4% growth rate
2) The 55+ demographic is the second fastest• 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Your Facebook page:
• Engage
• Interact
• Comment
• Share
• Link
• Be a voice of VALUE
© 2010 Site-Seeker, Inc.www.site-seeker.com
Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
© 2010 Site-Seeker, Inc.www.site-seeker.com
• 1 Billion Tweets Per Week
• 456 TPS on June 25, 2009
• 6,939 TPS on New Years Day 2011
• 572,000 NEW accounts created 3/12/2011
© 2010 Site-Seeker, Inc.www.site-seeker.com
SocialnomicsBy Eric Qualman
www.socialnomics.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Exceeds 2 billion views a day
• 24 hour of video uploaded every minute
• Average person spends 15 minutes a day on YouTube
© 2010 Site-Seeker, Inc.www.site-seeker.com
Monitor Successes
Is this your target audience?
© 2010 Site-Seeker, Inc.www.site-seeker.com
So what does a consistent online brand look like?
© 2010 Site-Seeker, Inc.www.site-seeker.com
This presentation is available at
www.slideshare.net/katiehoke
© 2010 Site-Seeker, Inc.www.site-seeker.com
Kathy Hokunson
Vice President Sales and Marketing
Site-Seeker, Inc. \\
kathyhokunson@site-seeker.com
Thank You!
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