understanding consumer experiences through digital tools

DIGITAL TOOLSUNDERSTANDING CONSUMER EXPERIENCES THROUGH

MARK A.M. KRAMER | @MAMK | +436603602256

WORKSHOP, VIENNA, 2016

EXPERIENCES?UNDERSTANDING CONSUMERHOW CAN WE

TOOLS &METHODSDIG

ITA

LTHIS KEYNOTE WILL EXPLORE

SOME (NOT ALL)METHODS & TOOLS

THIS KEYNOTE WILL EXPLORE

WHICH METHODS?DIGITAL

∆CAN I USE TO UNDERSTAND…

CONSUMERS

SAMPLING (ESM)

MOBILE RESEARCH METHOD(S)

EXPERIENTIAL

http://j.mp/esnpoll

TOOLSESM

https://www.lifedatacorp.com/

http://www.surveysignal.com/

http://ilumivu.com/mema-demo/VIDEO

https://github.com/MAMKramer/beepme

WHICH TOOLS?DIGITAL

∆

CAN I USE TO UNDERSTANDCONSUMER BEHAVIOUR

TOOLS

MIXED REALITY

INSPIRATIONDIGITAL

∆

OLFACTORYUNDERSTANDING

EXPERIENCES

SMELL

https://youtu.be/oDQpF3NWoJQ?list=PLO0v2PqRo2_Rpv_czt4J4klngZCp6EWcf

VIDEO

https://youtu.be/0klQnTscgRs

VIDEO

OLFACTORYUNDERSTANDING

EXPERIENCES

TASTE

VIDEO

https://youtu.be/iahlnE0cGlk

VIDEO

https://youtu.be/-NJwQCorvfM

VIDEO

https://youtu.be/J-3zVLQ9naE

VIDEO

WHICH TOOLS?DIGITAL

∆

CAN I USE TO UNDERSTAND…

DEMOSMIXED REALITY

GOOGLE GLASS

MICROSOFT HOLOLENS

VIDEO

DEMOSVIRTUAL REALITY

http://artaniminteractive.com/real-virtuality/

VIDEO https://youtu.be/kxW5H4xj1kA

GOPRO

GOPRO

NOKIA OZO

RICOH THETA S

360° VIDEO https://youtu.be/TtH2hpz6acg

360° https://theta360.com/s/nZJZ3QrjvOhjivAGUQ5F4D9Zw

https://youtu.be/TtH2hpz6acg

360° VIDEO https://youtu.be/3VdIUgNrV3M

LIVE DEMOS

CASE STUDIESACADEMIC

RESEARCH

RESEARCH

UNDERSTANDING CONSUMER EXPERIENCES THROUGH DIGITAL TOOLS

REFERENCES

▸ Marc Busch, Mario Lorenz, Manfred Tscheligi, Christina Hochleitner, and Trenton Schulz. 2014. Being there for real: presence in real and virtual environments and its relation to usability. In Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational (NordiCHI '14). ACM, New York, NY, USA, 117-126. DOI: http://dx.doi.org/10.1145/2639189.2639224

▸ M. Lorenz, M. Busch, L. Rentzos, M. Tscheligi, P. Klimant and P. Fröhlich, "I'm There! The influence of virtual reality and mixed reality environments combined with two different navigation methods on presence," Virtual Reality (VR), 2015 IEEE, Arles, 2015, pp. 223-224. DOI: 10.1109/VR.2015.7223376

UNDERSTANDING CONSUMER EXPERIENCES THROUGH DIGITAL TOOLS

REFERENCES

▸ Larson, R., & Csikszentmihalyi, M. (1983). "The experience sampling method". New Directions for Methodology of Social and Behavioral Science, 15, 41-56.

▸ Hektner, J.M., Schmidt, J.A., Csikszentmihalyi, M. (Eds.). (2006). Experience Sampling Method: Measuring the Quality of Everyday Life. Sage Publications, Inc. ISBN 978-1-4129-2557-0

▸ Runyan, J. D., Steenbergh, T. A., Bainbridge, C., Daugherty, D. A., Oke, L., Fry, B. N. (2013, August). "A smartphone ecological momentary assessment/intervention "app" for collecting real-time data and promoting self-awareness". PLOS ONE, 8, DOI: 10.1371/journal.pone.0071325

▸ Conner, T. S. (2013, May). Experience sampling and ecological momentary assessment with mobile phones. Retrieved from http://www.otago.ac.nz/psychology/otago047475.pdf

MARK A.M. KRAMER@MAMK | +436603602256

mark kramer.mobi

Virtual Reality 360° Video Assets

Mark A.M. Kramer

https://youtu.be/G5tacQ5Lkug

https://youtu.be/J7VQJmyQjG8

https://youtu.be/sUu7Ef48Ri0

Presentation Videos

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