unconventional social media marketing strategy: pinterest

Social Media Marketing Forum:Unconventional Marketing

StrategiesA Pinterest Crash Course in 15 Minutes

Stacey MillerSenior Social & Media Relations Manager

OutMarket

B2B B2C RetailAssociationsNon-Profits EducationFinance Healthcare Real EstateEntertainmentFood & Beverage

Industries you wouldn’t expect…

6 Reasons to Use Pinterest

• A visual way to represent a brand that engages new prospects or customers

• Drive awareness• Humanize the brand and engage a

visual community• Discover trending content for content

marketing• Drive traffic• Drive sales

What to Pin

• Photos and graphics from your website • Customer testimonials• Product screenshots • Photos of employees• Lifehacks your product/service achieves • Industry knowledge or graphics • Helpful visual resources• Repin other pins – like a RT or FB share

How to pin

Pinterest in 5 min a day

• Follow three new Pinners• Like five new pins • Repin two pins from other Pinners • Pin 1-2 images of your own to your

own boards • **Bonus: Pin your images to group

boards

Analytics

• New profile metrics show which of your Pins and boards appeal to people the most• Audience data tells you who’s

interacting with Pins from your site, and which ones they like most • Site metrics shows how Pins from

your site are doing with repins and clickthroughs

Pinterest in Google Analytics

https://www.outmarket.com/blog/social-infographic

https://www.outmarket.com/blog/social-infographic/?utm_medium=social&utm_source=pinterest&utm_campaign=infographic&utm_term=wed-1pm

Tools to use with Pinterest

Make the most out of Pinterest

• Create a content strategy • Leave no image unpinned• Link every single image back to a

page on your website • Include hashtags and a call to action

where appropriate • Remember that it’s a social

community just like Twitter or Facebook

Tweet me: @staceylamiller

Email me: smiller@outmarket.com