umts market & qct...
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UMTS MARKET & QUALCOMM SOLUTIONS
Prepared for Agilent UMTS Handset Designer Forum24th Feb 2005Seoul, Korea
QUALCOMM CDMA Technologies KOREA
Wireless: Key Growth Driver for Semiconductor Industry
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1 Extending Voice Services into emerging marketsExtending Voice Services Extending Voice Services into emerging marketsinto emerging markets
Wir
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dust
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ess
Indu
stry
Wir
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s In
dust
ry
Increasing Tele-density
3G Network Deployments around the globe: DO, DV, WCDMA
3G Network Deployments 3G Network Deployments around the globe: DO, DV, around the globe: DO, DV, WCDMAWCDMA
Combining location & mobility with audio, camera, video & gamingCombining location & mobility with Combining location & mobility with audio, camera, video & gamingaudio, camera, video & gaming
20082.2 billion voice users
20081.3 billion data users
2008576 million MMS users
Source: Yankee Group, Jan ‘04
Migrating Voice to Data
Converging Multimedia & Mobility
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QUALCOMM CDMA Technologies KOREA
• Future
• Broadcast Media• Location-based Services• Network-based Gaming• PTT, multimedia
New Uses for Wireless Are EmergingEvolution of Wireless Industry Services
Broadcasting MediaVideo Telephony
• Past
• Mobility• Roaming• Increased capacity• Voice quality
• Present• Ring tones• Photo messaging• Video-On-Demand• Broadband Access• Video Telephony
QUALCOMM CDMA Technologies KOREA
3G CDMA EVOLUTION – TODAY & TOMORROW•2006•2005•2004•2003•2002•2001
Designed for In-Band Migration
3G CDMA
IS-2000 Release 0
1.25 MHzVoice & Data
CDMA2000 1xEV-DO1.25 MHzOptimized
for Data
Designed for New Spectrum
WCDMA(UMTS)3GPP Release 99
5 MHzVoice & Data
• Double voice capacity• 153.6 kbps packet data
• Dedicated for packet data• 2.4 Mbps peak rates (fwd link)• 1x reverse link rates
• 384/384 kbps packet data• Simultaneous voice & data
IS-856 Revision 0
Rel. 4
HSDPA
– Additional voice capacity doubling– Terminal antenna diversity
Rel. 5
Revision A
•307 kbps packet data–Simultaneous voice and data
•DO Gold Multicast, QoS, IMM, video telephony
3.1 Mbps fwd link1x reverse link rates
14.4 Mbps downlink
Revision A
3.1 Mbps fwd link1.8 Mbps reverse link
•3.1 Mbps fwd link•1.8 Mbps reverse link
Enhanced EV-DO
CDMA2000 1X
Rev. C Rev. D
1xEV-DV
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QUALCOMM CDMA Technologies KOREA
3G OPERATOR EVOLUTION CHOICE
Source : UMTS Forum 2004
QUALCOMM CDMA Technologies KOREA
Operators Benefiting From Transition to 3G
5.6%
12.0%
17.0%18.8%
7.7%
14.9%12.4%
10.4%
Dec'01 Dec'02 Dec'03 Aug'04
SKT KTF
Source: Monthly Fact Sheets, SKT, KTF, NTT DoCoMo
$72.83 $71.85
$91.51
$63.90$69.71
$85.88
Jun'02 Jun'03 Jun'04
PDC FOMA (WCDMA)
NTT DoCoMoTotal ARPU
SKT and KTF Percentage of Data ARPU
31% increase in FOMA ARPU in 2 years
36% increase in SKT and 94% increase in KTF
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QUALCOMM CDMA Technologies KOREA
3G UMTS TODAY
Source : UMTS Forum 2004
QUALCOMM CDMA Technologies KOREA
3G LEADING TECHNOLOGY is UMTS
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QUALCOMM CDMA Technologies KOREA
UMTS MARKET KEY POINTS
• WW TOTAL ACCUMULATED MOBILE SUBS GROWTH• TOTAL SUBS to REACH around 2.1Billion by YR2008• SUBS SATURATION in DEVELOPED Regions (Europe, US, Developed Asia)• Subs growth come from EMERGING MARKETS (India, LATAM …)
• WW MOBILE HANDSET MARKET FORECAST• Total Handset Sales to reach over 700Million from YR2006• GSM/GPRS will be major• CDMA Handset volume could saturate• WCDMA Handset volume will increase
• UMTS HANDSET ASP TREND• UMTS Handset ASP will drop dramatically• ASP Drop Factors
• Competition• Introduction of Low Cost Phones for Market Share• Mass Volume• Moore’s Law
120240CY08
80160CY07
60120CY06
4060CY05
1020CY04
EuropeWWMu
• UMTS MARKET SIZE ESTIMATES
QUALCOMM CDMA Technologies KOREA
Movie Screen TV Screen Phone Screen
MULTIMEDIAThe Next Driver of Wireless
The Third Screen is Here and Always With You
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QUALCOMM CDMA Technologies KOREA
News
Ring Tones
Entertainment
Sports
Multiplayer Gaming
Position Location
Push to Talk
Photo Sharing
Video Monitoring
Wireless Enables Many New Multimedia Applications
QUALCOMM CDMA Technologies KOREA
Wireless Growth Drivers for 3G DevicesIncreasing multimedia and computing functionality
INTEGRATED 3G DEVICE CAPABILITY
Audio: MIDI MP3 AAC/ AAC Plus
Video: 15 fps QCIF 15 fps CIF 30 fps VGA
Camera: .3 Megapixel 1M - 3M-pixel 4-6 M-pixel
Graphics: 50k triangles 100k triangles 1M triangles
Display: QQVGA QVGA VGA
Multimedia Features
Processor: ARM7 ARM9 ARM9 + ARM11
Speed: 40 MHz 150 - 225 MHz 500 MHz - 1 GHz
Processor Speeds
Source: QUALCOMM
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QUALCOMM CDMA Technologies KOREA
Worldwide UMTS Frequencies
• China1. UMTS21002. UMTS1800
• SE Asia1. UMTS21002. UMTS1800
• Korea1. UMTS2100
• Japan1. UMTS21002. UMTS17003. UMTS800
• Europe1. UMTS21002. UMTS18003. UMTS900
• North America
1. UMTS19002. UMTS850
QUALCOMM CDMA Technologies KOREA
MemoryMemory
MicroMicro--ProcessorProcessor
GSM/GPRSGSM/GPRS
DSPDSPGPSGPS
3D Graphics3D Graphics
VideoVideo
AudioAudio
ImagingImaging
CDMACDMA
DSPDSP
147
*
258
369
*0
RF PM
What is in a QUALCOMM Chipset?
A Leader in delivering Wireless SolutionsA Leader in delivering Wireless SolutionsAlways striving to achieve Semiconductor ExcellenceAlways striving to achieve Semiconductor Excellence
• Smaller Form Factor• Enhanced System Performance• Highly Integrated Applications• Greater Quality & Reliability• Reduced Power Consumption• Lower Overall Costs• Faster Time to Market
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QUALCOMM CDMA Technologies KOREA
QCT Path Toward Greater Integration
Single-chip SolutionMultimedia IntegrationradioOneTM
Baseband with integrated co-processor
Baseband with integrated co-processor
MemoryPower Mgmt.
RF
Baseband + RF Rx & Tx + PMIC | 4 Chips
Single ChipBaseband + RF + PMIC |
1 ChipRinger Chip
Video ASIC
3D Gaming
ASIC
Camera Module
with DSP
Apps Co-proc.
QUALCOMM CDMA Technologies KOREA
Platform Strategy | New Products, Greater Traction
Announced Devices: 6275, 6280 [HSDPA], 6700, 6800Sampled Devices: 6550 [1xEV-DO]
Devices Optimized for Multimedia Applications
Enhanced processing speeds and display capabilities to drive on-phone content creationAnnounced Devices: 7200, 7500, 7600
Wireless Technology Merge w/ Consumer Electronics
Customer Traction: 30+ design wins for 6000/6025, 10+ designs for 6200 [WCDMA]
Low-Cost Entry Devices
Announced Devices: 6225, 6255 [WCDMA] Customer Traction: 80+ 6100 [1X] designs; 20+ 6250 [WCDMA] designs
Feature-Rich, Data Enabled Devices
PRODUCT DEVELOPMENT & EXECUTIONPLATFORMS
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QUALCOMM CDMA Technologies KOREA
Expanding WCDMA Product Portfolio
Commercially available, broad customer adoption
Launching with multiple carriers in 2004/2005
Leading HSDPA Solutions
Higher processing speeds supporting on-phone creation• Dual CPU On-Chip
Voice & full data
Integrated EDGE
QUALCOMM CDMA Technologies KOREA
UMTS RF Integration
UMTS2100GSM/GPRS1800GSM/GPRS900
UMTS2100GSM/GPRS1900GSM/GPRS1800GSM/GPRS900GSM/GPRS850
20052H 20041H 20042003
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QUALCOMM CDMA Technologies KOREA
• MMC• SD-Card
• PureVoice VR™- SD & SI Voice - Digit Dialing- Universal Front End
• PureVoice Recorder™
- Voice Memo - Answering Machine
• PureVoice Audio AGC™ • SIM/UIM Card interface• CMOS/CCD Mega Pixel
camera interface • Color LCD Interface
• gpsOne™ AGPS technology• Hybrid AGPS/network
solution• Mobile-Assisted Mode• Mobile-Based Mode• Stand Alone Mode• 3GPP/3GPP2 compatible• Control Plane support• User Plane support• Digital compass interface
• USB• USB Host (On The Go)• Bluetooth• PureVoice Mail™• IP Protocol stack• WAP browser • MMS client • SecureMSM™
- DRM Agent- Secure Boot- SSL Encryption
• BREW™ integrationsupport
• JAVA J2ME
- H/W acc’l• 802.11b
• Qsynth™- 128-sound General MIDI Synthesizer
• MIDI player- 16 polyphony
• CMX™ Compact Media Extensions• C-MIDI Audio, Graphics, Text,
Animation- Very Large synthesizer - 32 polyphony wavetable- 72 polyphony wavetable- SMAF Audio support
• Qtunes™ Audio decoders- MP3, MPEG4-AAC, aacPlus
• Mobile Video Solutions- MPEG-4 Qtv™ decoder- MPEG-4 Qcamcorder™encoder
- MPEG-4 Qvideophone™- H.264 Decode- RealPlayer- Windows Media Player
• Still Image decoders PNG, JPEG, GIF
• Q3Dimension 3D game engine- Graphics acceleration for games
StorageUIPositioningConnectivityMultimedia
• The Leading Feature Set for Wireless Product Development– Consistent use across all QCT product lines– Enables broad product segmentation & differentiation– Adopted by global carriers
• The Leading Feature Set for Wireless Product Development– Consistent use across all QCT product lines– Enables broad product segmentation & differentiation– Adopted by global carriers
LAUNCHPAD™A design suite that enables our customers to leverage CDMA technology for creation of new enhanced products and services
QUALCOMM CDMA Technologies KOREA
ARM 9 - 150MHz
15 fps QCIF
1-2 MPixel
50k Triangles
MP3/AAC
30 fps VGA30 fps CIFSub - QCIFVIDEORecord & Playback
ARM 9 - 225 MHz
2-4 MPixel
100k Triangles
MP3/AAC/AAC+
ARM 7 - 50MHz
NA
NA
<MP3/Ringtone
Dual CPU incl.ARM 11 - 400MHz -
1GHzuPROCESSOR
4-6 MPixelCAMERA
3M-4M Triangles
GRAPHICS
MP3/AAC/AAC+AUDIO
QUALCOMM’s Integrated Launchpad™ Multimedia Roadmap
‘03 -‘04‘03 -‘04 ‘04 -‘05‘04 -‘05 ‘05 -‘06‘05 -‘06
‘02 -‘03‘02 -‘03
Sampled in06/04
120+ Design Wins120+ Design Wins
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QUALCOMM CDMA Technologies KOREA
MSM6250 with RTR6250/RFR6250
• Features• Supports
– UMTS 2100– GSM/GPRS 850, 900, 1800,
and 1900– VCO integrated– GPS integrated
• Improved power consumption• Markets
– Europe, China, Korea, UMTS/GSM support for USA
– Low cost with highest level of integration
QUALCOMM CDMA Technologies KOREA
Thank YouFor more information please visit our site
www.umtschips.com
QCT Korea UMTS MarketingAlex Shin (alexshin@qualcomm.com)
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