ukm ceramah 2014 11-16

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Green Businesses

2 UKM Talk – Green Business Evolution

16Nov2014

Necessity

From Movement to Market

Stakeholders

Industries – New or Transit

Challenges

3 UKM Talk – Green Business Evolution

16Nov2014

Founder & MD of Green Sentral

Exco of Environmental Protection Society Malaysia (EPSM)

HRDF Certified Trainer

Researcher, Interviewer & Photographer – The Green Frontier Book (2012)

Speaker on Ecopreneurship, Sustainable Living, Edible Gardens

Blogger on green matters

Part time Student (USM Mcom)

4 UKM Talk – Green Business Evolution

16Nov2014

Green Businesses

Necessity

5 UKM Talk – Green Business Evolution

16Nov2014

Must we change?

6 UKM Talk – Green Business Evolution

16Nov2014

Can we continue this way?

7 UKM Talk – Green Business Evolution

16Nov2014

Human Demand on the Earth’s Resources

ECOLOGICAL OVERSHOOT

It is now taking 1.5 years for the Earth to fully

regenerate the renewable resources that people

are using in a single year. Instead of living off the

interest, we. are eating into our natural capital

Can we continue this way?

8 UKM Talk – Green Business Evolution

16Nov2014

The Living Planet Report, 2004, WWF

Can we continue this way?

9 UKM Talk – Green Business Evolution

16Nov2014

8%

54%

38%

Respondents' Eco Footprint (hectares per person)

less than 4 4-6 6-7.7

Eco Footprint Ranking (2005)

Country

Hectares/

person

USA 9.4

Canada 7.1

Ireland 6.3

UK 5.3

France 4.9

Italy 4.8

Portugal 4.4

Singapore 4.2

Mexico 3.4

World Average 2.7

Malaysia 2.4

Costa Rico 2.3

Earth Total

Productive Area 2.1

Egypt 1.7

India 0.9

Bangladesh 0.6

Green Sentral Survey

Nov 2014

Can we continue this way?

11 UKM Talk – Green Business Evolution

16Nov2014

Green Businesses – Malaysia

12 UKM Talk – Green Business Evolution

16Nov2014

I would like to announce

here in Copenhagen that

Malaysia is adopting an

indicator of a voluntary

reduction of up to 40% in

terms of (carbon)

emissions intensity of

GDP (gross domestic

product) by the year 2020

compared to 2005 levels

Green Businesses

Movement

to

Market 13

UKM Talk – Green Business Evolution 16Nov2014

Green Businesses – Over the Ages

14 UKM Talk – Green Business Evolution

16Nov2014

REVOLUTION

A new way of thinking

EVOLUTION

A new way of living

ECOLIVING

An improved quality of

life

Green Through the Decades

16 UKM Talk – Green Business Evolution

16Nov2014

1990s SYSTEMS

(INDUSTRY) Benchmark

ISO 14001 LCA, C2C

Certifications Clean & Green

‘S’ word

1980s PREVENTION

(CORP)

Measure & Manage

Reduce Waste

Energy Efficiency

1970s POLLUTION

(GOVT)

Regulations

Enforcement

Control

Green Businesses

Stakeholders

24 UKM Talk – Green Business Evolution

16Nov2014

Green Businesses Who are Stakeholders?

25 UKM Talk – Green Business Evolution

16Nov2014

Green Revolution through Generation Evolution

27 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

28 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

29 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

30 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

31 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

32 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

33 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

Green Revolution through Generation Evolution

34 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www.arthur-maxwell.com/articles/2011/09-generations.php

Green Business Market Segments

39 UKM Talk – Green Business Evolution

16Nov2014

Source: green.tmcnet.com

Behaviors of Various Shades of Green Consumers

Green Business - Influencers Green Sentral Survey (Nov 2014)

41 UKM Talk – Green Business Evolution

16Nov2014

3.75 3.80 3.85 3.90 3.95 4.00 4.05 4.10 4.15 4.20 4.25

Access to getting eco products

Eco labels / Certification

Practical / Easy to use

Referrral from friends/family

Price

What would be a major factor for you to purchase eco products?

6%

14%

33%

48%

Every week Less than every week

Once in a month Less than once in a month

Green Business - Demand Green Sentral Survey (Nov 2014)

43 UKM Talk – Green Business Evolution

16Nov2014

How often do you buy green products?

Yes 58%

6%

36%

Do you have an interest in buying green products?

Yes No It depends on the product

Green Business Communication

44 UKM Talk – Green Business Evolution

16Nov2014

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

TV

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ap

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Pu

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en

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eb

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m

Fri

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F

am

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s

Green Business - Communication Green Sentral Survey (Nov 2014)

45 UKM Talk – Green Business Evolution

16Nov2014

Where do you go for information on Green (Sustainable) Living?

Green Businesses

Industries New / Transit

46 UKM Talk – Green Business Evolution

16Nov2014

Green Agenda – Global to Local

47 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/

48 UKM Talk – Green Business Evolution

16Nov2014

Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/

Local Developments – Malaysia

Green Businesses

Challenges

52 UKM Talk – Green Business Evolution

16Nov2014

Have you heard? Cases of Green Businesses having financial woes

53 UKM Talk – Green Business Evolution

16Nov2014

2009

2010

Have you heard? Cases of Green Businesses having financial woes

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16Nov2014

Group Discussion (3 mins)

Cases of Green Businesses having financial woes

What are the Factors to Consider?

56 UKM Talk – Green Business Evolution

16Nov2014

Actions Taken

57 UKM Talk – Green Business Evolution

16Nov2014

• VSS for 550 workers (from 3400)

• Downsize Operations – closed 4 of 24 production lines

• upgrade process technology - to better align production with expected market demand

Actions Taken - EcoPak

58 UKM Talk – Green Business Evolution

16Nov2014

1) Develop New Markets

2) Expand new product design

Actions Taken

59 UKM Talk – Green Business Evolution

16Nov2014

• Reduce production capacity

• Technological advancement (batteries)

• Regain consumer confidence

• Pricing revision , and Re-evaluate Market

The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

The light at the end of the tunnel is “green”

Source: www.plugincars.com/comparing-toyota-prius-early-years-chevy-volt-114043.html

The light at the end of the tunnel is “green”

Source: www.wbcsd.ch/plugins/DocSearch/details.asp?type=DocDet&ObjectId=MTY3NjA

Green Business – Opportunities

66 UKM Talk – Green Business Evolution

16Nov2014

This is a real

opportunity to really

rethink what we’re

doing and to seize

some opportunities Joel Makower

Author, Strategies for the Green Economy

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