ukm ceramah 2014 11-16
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1 UKM Talk – Green Business Evolution 16Nov2014
Green Businesses
The Journey Forward
Green Businesses
2 UKM Talk – Green Business Evolution
16Nov2014
Necessity
From Movement to Market
Stakeholders
Industries – New or Transit
Challenges
3 UKM Talk – Green Business Evolution
16Nov2014
Founder & MD of Green Sentral
Exco of Environmental Protection Society Malaysia (EPSM)
HRDF Certified Trainer
Researcher, Interviewer & Photographer – The Green Frontier Book (2012)
Speaker on Ecopreneurship, Sustainable Living, Edible Gardens
Blogger on green matters
Part time Student (USM Mcom)
4 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses
Necessity
5 UKM Talk – Green Business Evolution
16Nov2014
Must we change?
6 UKM Talk – Green Business Evolution
16Nov2014
Can we continue this way?
7 UKM Talk – Green Business Evolution
16Nov2014
Human Demand on the Earth’s Resources
ECOLOGICAL OVERSHOOT
It is now taking 1.5 years for the Earth to fully
regenerate the renewable resources that people
are using in a single year. Instead of living off the
interest, we. are eating into our natural capital
Can we continue this way?
8 UKM Talk – Green Business Evolution
16Nov2014
The Living Planet Report, 2004, WWF
Can we continue this way?
9 UKM Talk – Green Business Evolution
16Nov2014
8%
54%
38%
Respondents' Eco Footprint (hectares per person)
less than 4 4-6 6-7.7
Eco Footprint Ranking (2005)
Country
Hectares/
person
USA 9.4
Canada 7.1
Ireland 6.3
UK 5.3
France 4.9
Italy 4.8
Portugal 4.4
Singapore 4.2
Mexico 3.4
World Average 2.7
Malaysia 2.4
Costa Rico 2.3
Earth Total
Productive Area 2.1
Egypt 1.7
India 0.9
Bangladesh 0.6
Green Sentral Survey
Nov 2014
Can we continue this way?
11 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses – Malaysia
12 UKM Talk – Green Business Evolution
16Nov2014
I would like to announce
here in Copenhagen that
Malaysia is adopting an
indicator of a voluntary
reduction of up to 40% in
terms of (carbon)
emissions intensity of
GDP (gross domestic
product) by the year 2020
compared to 2005 levels
Green Businesses
Movement
to
Market 13
UKM Talk – Green Business Evolution 16Nov2014
Green Businesses – Over the Ages
14 UKM Talk – Green Business Evolution
16Nov2014
REVOLUTION
A new way of thinking
EVOLUTION
A new way of living
ECOLIVING
An improved quality of
life
Green Businesses – Past
15 UKM Talk – Green Business Evolution 16Nov2014
http://www.fastcompany.com/1568686/history-green-brands-1960s-and-
1970s-%E2%80%93-doing-groundwork
Green Through the Decades
16 UKM Talk – Green Business Evolution
16Nov2014
1990s SYSTEMS
(INDUSTRY) Benchmark
ISO 14001 LCA, C2C
Certifications Clean & Green
‘S’ word
1980s PREVENTION
(CORP)
Measure & Manage
Reduce Waste
Energy Efficiency
1970s POLLUTION
(GOVT)
Regulations
Enforcement
Control
New Millennium – Green Waves
17 UKM Talk – Green Business Evolution
16Nov2014
18 UKM Talk – Green Business Evolution
16Nov2014
Wave 1 First, Do NO HARM
Wave 2 Doing Well by Doing Good
19 UKM Talk – Green Business Evolution
16Nov2014
COST
IMAGE
Wave 3 Green is Green
20 UKM Talk – Green Business Evolution
16Nov2014
Innovation +
New Markets +
New Biz Opportunities
Green Businesses – Current
21 UKM Talk – Green Business Evolution
16Nov2014
S
Green Businesses – Influencers
22 UKM Talk – Green Business Evolution
16Nov2014
Green Evolution Getting Over Fossil Fuel
23 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses
Stakeholders
24 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses Who are Stakeholders?
25 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses Main Stakeholders
26 UKM Talk – Green Business Evolution
16Nov2014
Activists
& NGOs Government
Industries
Consumers
Green Revolution through Generation Evolution
27 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
28 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
29 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
30 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
31 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
32 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
33 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
Green Revolution through Generation Evolution
34 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www.arthur-maxwell.com/articles/2011/09-generations.php
Green Revolution through Generation Evolution
35 UKM Talk – Green Business Evolution
16Nov2014
Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
Green Revolution through Generation Evolution
36 UKM Talk – Green Business Evolution
16Nov2014
Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
Green Revolution through Generation Evolution
37 UKM Talk – Green Business Evolution
16Nov2014
Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
Green Revolution through Generation Evolution
38 UKM Talk – Green Business Evolution
16Nov2014
Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
Green Business Market Segments
39 UKM Talk – Green Business Evolution
16Nov2014
Source: green.tmcnet.com
Behaviors of Various Shades of Green Consumers
Green Businesses – Influences
40 UKM Talk – Green Business Evolution
16Nov2014
Source: http://blog.catalyzecommunications.com/category/business/
Green Business - Influencers Green Sentral Survey (Nov 2014)
41 UKM Talk – Green Business Evolution
16Nov2014
3.75 3.80 3.85 3.90 3.95 4.00 4.05 4.10 4.15 4.20 4.25
Access to getting eco products
Eco labels / Certification
Practical / Easy to use
Referrral from friends/family
Price
What would be a major factor for you to purchase eco products?
Green Businesses – Demand
42 UKM Talk – Green Business Evolution
16Nov2014
6%
14%
33%
48%
Every week Less than every week
Once in a month Less than once in a month
Green Business - Demand Green Sentral Survey (Nov 2014)
43 UKM Talk – Green Business Evolution
16Nov2014
How often do you buy green products?
Yes 58%
6%
36%
Do you have an interest in buying green products?
Yes No It depends on the product
Green Business Communication
44 UKM Talk – Green Business Evolution
16Nov2014
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
TV
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wsp
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&
Pu
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Inte
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Go
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Gre
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Fri
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Green Business - Communication Green Sentral Survey (Nov 2014)
45 UKM Talk – Green Business Evolution
16Nov2014
Where do you go for information on Green (Sustainable) Living?
Green Businesses
Industries New / Transit
46 UKM Talk – Green Business Evolution
16Nov2014
Green Agenda – Global to Local
47 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/
48 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/
Local Developments – Malaysia
Green Issues – Scope Targets
49 UKM Talk – Green Business Evolution
16Nov2014
Source: http://www.epsway.com/products-solutions/carbon-management-platform/
Green Businesses - Sectors
50 UKM Talk – Green Business Evolution
16Nov2014
Consumer
Goods
Education
Green Businesses – Growth Sectors
51 UKM Talk – Green Business Evolution
16Nov2014
Green Businesses
Challenges
52 UKM Talk – Green Business Evolution
16Nov2014
Have you heard? Cases of Green Businesses having financial woes
53 UKM Talk – Green Business Evolution
16Nov2014
2009
2010
Have you heard? Cases of Green Businesses having financial woes
54 UKM Talk – Green Business Evolution
16Nov2014
Have you heard? Cases of Green Businesses having financial woes
55 UKM Talk – Green Business Evolution
16Nov2014
Group Discussion (3 mins)
Cases of Green Businesses having financial woes
What are the Factors to Consider?
56 UKM Talk – Green Business Evolution
16Nov2014
Actions Taken
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16Nov2014
• VSS for 550 workers (from 3400)
• Downsize Operations – closed 4 of 24 production lines
• upgrade process technology - to better align production with expected market demand
Actions Taken - EcoPak
58 UKM Talk – Green Business Evolution
16Nov2014
1) Develop New Markets
2) Expand new product design
Actions Taken
59 UKM Talk – Green Business Evolution
16Nov2014
• Reduce production capacity
• Technological advancement (batteries)
• Regain consumer confidence
• Pricing revision , and Re-evaluate Market
The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html
The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html
The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html
The light at the end of the tunnel is “green”
Source: www.plugincars.com/comparing-toyota-prius-early-years-chevy-volt-114043.html
The light at the end of the tunnel is “green”
Source: www.wbcsd.ch/plugins/DocSearch/details.asp?type=DocDet&ObjectId=MTY3NjA
Green Business
65 UKM Talk – Green Business Evolution
16Nov2014
Green Business – Opportunities
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16Nov2014
This is a real
opportunity to really
rethink what we’re
doing and to seize
some opportunities Joel Makower
Author, Strategies for the Green Economy
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