uco presentation

YOUR TEAM

Lesly

Fabiola

Paige Nicole

Addison Kateria

n. /saj/1. Cleansing: from the curative

properties attributed to the plant.

2. From Latin sapere “have good taste, from root *sap- “to taste.”

3. “Man of profound wisdom,” from old French mid-14c..

NOW,LET’S GETSTARTED.

GETTING STARTED

From the outside looking in.IndustryCompanyHistoryPRCompetition

OUR VISIT

OUR VISIT

You vs. Them• UCO, welcoming people, warm

and homelike atmosphere• Citrus Club, Everyone is

interested in their own personal purpose for being their

What makes the UCO unique?• It’ s not about business here. It’s

more about building connections and bonds.

OUR VISIT

“I felt like I was pledging my sorority again. I liked that they were thorough

and checking for authenticity.”

“You don’t come to do business. You come to get

away.”

“Social capital is key.”

OUR INSIGHT

PEOPLE

ATMOSPHERE&

YOUR REBRAND

YOUR REBRAND

Amicable environment

Friendly people

Change in current logo

=+

YOUR REBRAND

Non-members: Do you know what the University Club of

Orlando is?

Yes (8%)

No (92%)

YOUR REBRAND

“PRESTIGE” “EXCLUSIVITY” “FRIENDLY”

“OLD” “POOR COMMUNICATION”

“BAD FOOD”

but also…

YOUR REBRAND

Membership numbers

Need to improve

Friendship and

exclusivity

Most valued benefits

CURRENT BRAND

CURRENT LOGO

YOUR REBRAND

YOUR REBRAND

YOUR REBRAND

Educational philanthropy

Long-lasting friendships

Powerful bonds

YOUR REBRAND

YOUR REBRAND

OTHER COLLATERAL

YOUR AUDIENCES

YOUR AUDIENCESPrimary Demographics

• Males and females• Age 55+• Income of $100,000+• Married/re-married• Most have young adult

children• Business/management/

financial occupations• College graduates• Have lived in the present

address 5+ years• Live/work near downtown • Orlando

YOUR AUDIENCESSecondary Demographics

• Males and females• Generally in their 30’s• Income of $100,000+• Single or recently married• No children• Business/professional

occupations• College graduates• Live/work near downtown

Orlando

YOUR AUDIENCES

MRISHOWS

THEYREAD

USATODAY

WALL STREETJOURNAL

AARP

CIGARAFICIONADO

PBS.ORG

WEBMD.COM

AMAZON.COM

THEYVISIT

THEYWATCH

BBC AMERICAGOLF CHANNEL

CBS SPORTSNETWORK

FOX BUSINESSNETWORK

YOUR AUDIENCES

Member All-StarsDavid Walker, 60• Wealth Advisor• Member of UCO,

25+ yearsWatches: Fox NewsReads: Architectural Digest, Golf Digest Drinks: Domestic Beer

YOUR AUDIENCES

Professional PrideElizabeth Goodman, 32• Family Lawyer• Community-orientedIncome: $75,000Watches: Fox News, BBCReads: NPR, CNNDrinks: White wine

YOUR AUDIENCES

Professional PrideMike Rothenberg, 53• Finance Director• Empty Nest

SyndromeIncome: $165,000Watches: 60 Minutes, CNNReads: Art Magazine, News Editorials, Business Weekly Drinks: Old-Fashioned

RETENTIONRECRUITMENT

THANK YOU PACKAGE

THANK YOU PACKAGE

Thank You Package• Crest Pin• Event Calendar• Pen• Decal• Polo• Mini Liquor

Bottles• Pamphlet

Welcome Package• Crest Pin• Pen• Decal• Polo• Mini Liquor

Bottles• Pamphlet

RETENTION/RECRUITMENT

YOUR REBRAND

OTHER COLLATERAL

YOUR REBRAND

OTHER COLLATERAL

YOUR RETENTION

Thank You Package

Perks Program

Bundle Pricing

YOUR RECRUITMENT

Welcome Package Grand Opening Image Building

YOUR RECRUITMENT

Welcome Package

YOUR RECRUITMENT

Grand Opening

YOUR RECRUITMENT

Image Building

“LEAVE IT” CAMPAIGN

CAMPAIGN RATIONALE

PERSONIFICATION

UCO POSITIONING

&

&NO CALL TO ACTION

YOUR CAMPAIGN

YOUR CAMPAIGN

YOUR CAMPAIGN

“Leave the menu, we know what you like.”

“Leave the office, we’ll take care of

business.”

MEDIA OUTLETS

MEDIA OUTLETS

PRINT• ORLANDO BUSINESS JOURNAL• ORLANDO SENTINEL• ORLANDO MAGAZINE• DIRECT MAIL

DIGITAL• FACEBOOK• TWITTER• LINKEDIN• GOOGLE ADWORDS

SOCIAL MEDIA

SOCIAL MEDIAFACEBOOK

SOCIAL MEDIAFACEBOOK

Types of Paid Advertisements

Suggested Page Sponsored Post Events

SOCIAL MEDIAFACEBOOK

SOCIAL MEDIAFACEBOOK

SOCIAL MEDIAFACEBOOK

SOCIAL MEDIAFACEBOOK

SOCIAL MEDIATWITTER

FIND TWITTER SCREENSHOT?

SOCIAL MEDIATWITTER

SOCIAL MEDIALINKEDIN

SOCIAL MEDIAGOOGLE ADWORDS

“ORLANDO NETWORKING” “ORLANDO BUSINESS” “UNIVERSITY OF ORLANDO”

“BUSINESS OPPORTUNITIESIN ORLANDO” “BUSINESS ORLANDO” “ORLANDO CITY CLUB”

“CITRUS CLUB ORLANDO” “ORLANDO COUNTRY CLUB” “NON-PROFIT ORGANIZATIONS”

MEDIA SCHEDULE

MEDIA SCHEDULEYEAR 1

MEDIA SCHEDULEYEAR 2

MEDIA SCHEDULEYEAR 3

DOWNTIME

DOWNTIME

ESTABLISHING A PRESENCE

EVENTSBUNDLED PRICING PERKS PROGRAM

DOWNTIMEPERKS PROGRAM

DOWNTIMEEVENTS

DOWNTIMEEVENTS

DOWNTIMEEVENTS

Why UCO

events?

Experience

Grow OldRelationships

Unifyattendance

Philanthropy

Excitement

Establish new relationships

IN SUMMARY