uco presentation

YOUR  TEAM

Lesly

Fabiola

Paige Nicole

Addison Kateria

n.  /saj/  

1. Cleansing:  from  the  cura5ve  proper5es  a8ributed  to  the  plant.  

2. From  La5n  sapere  “have  good  taste,  from  root  *sap-­‐  “to  taste.”  

3.   “Man  of  profound  wisdom,”  from  old  French  mid-­‐14c..  

NOW, LET’S  GET STARTED.

GETTING  STARTED

From  the  outside  looking  in. Industry  Company History PR  Compe55on

OUR  VISIT

OUR  VISIT

You  vs.  Them •  UCO,  welcoming  people,  warm  and  

homelike  atmosphere •  Citrus  Club,    Everyone  is  interested  in  

their  own  personal  purpose  for  being  their  

What  makes  the  UCO  unique? •  It’  s  not  about  business  here.  It’s  more  

about  building  connec5ons  and  bonds.

OUR  VISIT

“I  felt  like  I  was  pledging  my  sorority  again.  I  liked  that  they  were  thorough  and  checking  

for  authen5city.”

“You  don’t  come  to  do  business.  You  come  to  get  

away.”

“Social  capital  is  key.”

OUR  INSIGHT

PEOPLE

ATMOSPHERE

&

YOUR  REBRAND

YOUR  REBRAND

Amicable   environment

Friendly  people

Change  in  current  logo

= +

YOUR  REBRAND

Non-­‐members:  Do  you  know  what  the  University  Club  of  Orlando  is?

Yes  (8%)

No  (92%)

YOUR  REBRAND

“PRESTIGE”

“EXCLUSIVITY” “FRIENDLY”

“OLD”

“POOR  COMMUNICATION”

“BAD  FOOD”

but  also…

YOUR  REBRAND

Membership  numbers

Need  to  improve

Friendship  and  exclusivity

Most  valued  benefits

CURRENT  BRAND

CURRENT  LOGO

YOUR  REBRAND

YOUR  REBRAND

The University ClubOf Orlando

The University ClubOf Orlando

YOUR  REBRAND

The University ClubOf Orlando

Educa5onal  philanthropy

Long-­‐las5ng  friendships

Powerful  bonds

YOUR  REBRAND

YOUR  REBRAND

OTHER  COLLATERAL

YOUR  AUDIENCES

YOUR  AUDIENCES Primary  Demographics

•  Males  and  females •  Age  55+ •  Income  of  $100,000+ •  Married/re-­‐married •  Most  have  young  adult  children •  Business/management/financial  

occupa5ons •  College  graduates •  Have  lived  in  the  present  address  

5+  years •  Live/work  near  downtown   •  Orlando  

YOUR  AUDIENCES Secondary  Demographics

•  Males  and  females •  Generally  in  their  30’s •  Income  of  $100,000+ •  Single  or  recently  married •  No  children •  Business/professional  occupa5ons •  College  graduates •  Live/work  near  downtown  Orlando  

YOUR  AUDIENCES

MRI SHOWS

THEY READ

USA TODAY

WALL STREET JOURNAL

AARP

CIGAR AFICIONADO

PBS.ORG

WEBMD.COM

AMAZON.COM

THEY VISIT

THEY WATCH

BBC AMERICA GOLF CHANNEL

CBS SPORTS NETWORK

FOX BUSINESS NETWORK

YOUR  AUDIENCES

Member  All-­‐Stars David  Walker,  60 •  Wealth  Advisor •  Member  of  UCO,  

25+  years Watches:  Fox  News  Reads:  Architectural  Digest,  Golf  Digest  Drinks:  Domes5c  Beer  

YOUR  AUDIENCES

Professional  Pride Elizabeth  Goodman,  32 •  Family  Lawyer •  Community-­‐oriented Income:  $75,000  Watches:  Fox  News,  BBC  Reads:  NPR,  CNN Drinks:  White  wine

YOUR  AUDIENCES

Professional  Pride Mike  Rothenberg,  53

•  Finance  Director •  Empty  Nest  Syndrome Income:  $165,000  Watches:  60  Minutes,  CNN Reads:  Art  Magazine,  News  Editorials,  Business  Weekly   Drinks:  Old-­‐Fashioned

RETENTION RECRUITMENT

THANK  YOU  PACKAGE

THANK  YOU  PACKAGE

Thank  You  Package •  Crest  Pin •  Event  Calendar •  Pen •  Decal •  Polo •  Mini  Liquor  Bo8les •  Pamphlet

Welcome  Package •  Crest  Pin •  Pen •  Decal •  Polo •  Mini  Liquor  Bo8les •  Pamphlet

RETENTION/RECRUITMENT

YOUR  REBRAND

OTHER  COLLATERAL

YOUR  REBRAND

OTHER  COLLATERAL

YOUR  RETENTION

Thank  You  Package

Perks  Program

Bundle  Pricing

YOUR  RECRUITMENT

Welcome  Package Grand  Opening Image  Building

YOUR  RECRUITMENT

Welcome  Package

YOUR  RECRUITMENT

Grand  Opening

YOUR  RECRUITMENT

Image  Building

“LEAVE  IT”  CAMPAIGN

CAMPAIGN  RATIONALE

PERSONIFICATION

UCO  POSITIONING

&

&NO  CALL  TO  ACTION

YOUR  CAMPAIGN

YOUR  CAMPAIGN

YOUR  CAMPAIGN

“Leave  the  menu,  we  know  what  you  like.”

“Leave  the  office,  we’ll  take  care  of  business.”

MEDIA  OUTLETS

MEDIA  OUTLETS

PRINT •  ORLANDO  BUSINESS  JOURNAL •  ORLANDO  SENTINEL •  ORLANDO  MAGAZINE •  DIRECT  MAIL

DIGITAL •  FACEBOOK •  TWITTER •  LINKEDIN •  GOOGLE  ADWORDS

SOCIAL  MEDIA

SOCIAL  MEDIA FACEBOOK

SOCIAL  MEDIA FACEBOOK

Types  of  Paid  Adver5sements

Suggested  Page Sponsored  Post Events

SOCIAL  MEDIA FACEBOOK

SOCIAL  MEDIA FACEBOOK

SOCIAL  MEDIA FACEBOOK

SOCIAL  MEDIA FACEBOOK

SOCIAL  MEDIA TWITTER

FIND  TWITTER  SCREENSHOT?

SOCIAL  MEDIA TWITTER

SOCIAL  MEDIA LINKEDIN

SOCIAL  MEDIA GOOGLE  ADWORDS

“ORLANDO  NETWORKING” “ORLANDO  BUSINESS” “UNIVERSITY  OF  ORLANDO”

“BUSINESS  OPPORTUNITIES IN  ORLANDO”

“BUSINESS  ORLANDO” “ORLANDO  CITY  CLUB”

“CITRUS  CLUB  ORLANDO” “ORLANDO  COUNTRY  CLUB” “NON-­‐PROFIT   ORGANIZATIONS”

MEDIA  SCHEDULE

MEDIA  SCHEDULE YEAR  1

MEDIA  SCHEDULE YEAR  2

MEDIA  SCHEDULE YEAR  3

DOWNTIME

DOWNTIME

ESTABLISHING  A  PRESENCE

EVENTS BUNDLED  PRICING PERKS  PROGRAM

DOWNTIME PERKS  PROGRAM

DOWNTIME EVENTS

DOWNTIME EVENTS

DOWNTIME EVENTS

Why  UCO  events?  

Experience

Grow  Old Rela5onships

Unify a8endance

Philanthropy

Excitement

Establish  new  rela5onships

IN  SUMMARY