týrsday - sports interactive europe 2016

October 6th 2016

Sports interactive Europe

todaySports interactive europe 16

1. Týrsday

2. Content Olympics

3. Win or lose?

4. Take Aways

TÝRSDAYABOUT US

By combining the best of content and technology Týrsday

helps her clients with building daily traffic on their owned

online platform.

In a natural and seamless way prominent visibility is

gained within their target demographic and trust is built.

Týrsday services

✦ Feasibility studies

✦ Strategy and concepting

✦ Publishing, distribution and aggregation technology

✦ Content and Community management

TÝRSDAYABOUT US

With over 20 years experience in digital strategy, content

and technology, we have worked for many brands.. We

know everything about:

✦ (sports) content;

✦ marketing strategy & branding;

✦ technology with global impact.

Týrsday combines the best of both worlds content and

technology.

TECH meets CONTENT

Arie Boomsmaour clients

Dutch celeb with big TV audience. Writes, plays and owns

a series of gyms.

Partnership with Arie Boomsma & VondelGym.

Týrsday

✦ strategy

✦ two platforms

✦ arieboomsma.nl

✦ vondelgym.nl

Ferry Weertmanour clients

Týrsday launched Team Týrsday supporting ten athletes

on their way to Rio de Janeiro. Athletes in “small sports”

lik: judo, track and field, swimming, sailing and

beachvolleybal.

Ferry Weertman and Sharon van Rouwendaal

✦ website and social media

✦ content strategy

✦ content and support / coaching

ROEIEN.NLour clients

Týrsday worked closely with the nationaal rowing

association and its sponsor Aegon and developed a

concept for their platform: roeien.nl.

Total project ownership.

Tyrsday is responsible for:

✦ strategy

✦ three platforms

✦ editor in chief

✦ content creation

✦ community management

✦ seeding of content

ruiters in oranjeour clients

Týrsday worked closely with the nationaal equestrian

association and its sponsor Rabobank and developed a

concept for their platform.

Tyrsday is responsible for:

✦ strategy and concept

✦ 1 platform and activation pages

✦ education team of KNHS

✦ format development

Rabo livour clients

Týrsday worked closely with the team of Marianne Vos

and its sponsor Rabobank and developed a concept for

their platform.

Tyrsday is responsible for:

✦ strategy and concept

✦ 1 platform and activation pages

✦ forming editorial team

✦ educating the athletes

✦ format development

content olympics

StrategyCases: when you don’t win

Who is Churandy

Story lines

Ambitions

Personal brand

platformCases: when you don’t win

Guinee pig

Permanent development

Perfect integration of social media and branded platforms

Leverage different types of content

contentCases: when you don’t win

Cases: when you don’t win

partnersImplicitly

Explicitly

Cases: when you don’t win

results

Who is Anna

Story lines

Ambitions

Personal brand

Strategywhen you win

platformwhen you win

Personal platform # 20

Permanent development

Perfect integration of social media and branded platforms

Leverage different types of content

contentwhen you win

partnerswhen you win

Implicitly

Explicitly

resultswhen you win

Take aways

strategy leadsTakeaways

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This is not a interns job, it takes resources:

✦ money

✦ people

✦ energie

✦ technology

Start with your ambitions!

start earlyTakeaways

Be prepared for when the busy times come.

Take time to

✦ build an audience

✦ get to know the technology and the content

✦ be happy sharing

✦ most of all: create trust

invest in your communityTakeaways

Your fans or amateurs are out there.

Invite the closer to you by:

✦ finding the influencers

✦ exploring who already shares content

✦ offering them value

✦ listening to them

Embrace your fans.

“Any place, any where, any time”

24/7

Most of the time there is no news, so make sure

that when there is something to share, you do

share it.

Use a ontent planning.

always onTakeaways

let technology work for youTakeaways

So much technology is already out there.

✦ use social media (and google) for the start of the

connection (funnel)

✦ get people to your website (and your database)

✦ facilitate sharing of content (to social media)

✦ facilitate “cross selling” to other content or to your

(commercial) partners

Create extra value on your own platform.

Where is the love?Takeaways

Don’t be boring and don’t make business like content.

Share the fun.

Embrace your fans.

create valueTakeaways

The value that will be created can come in different

forms:

✦ new fans of happier fans

✦ more engagement

✦ sponsoring (new ones or better deals)

✦ subsidies

✦ ideas

✦ relationships / influence

✦ post career.

change of sports - eventsnext steps

Sponsors change.

Business models change.

Leverage the new reality of sports.

change of sports - clubsnext steps

Sponsors change.

Business models change.

Leverage the new reality of sports.

a

ContactTÝRSDAY

Gijsbregt Brouwer

gijsbregt@tyrsday.com

+31 650853625

www.tyrsday.com

Mathys van Abbe

mathys@tyrsday.com

+31 650637735

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