types of retailers. food retailers general merchandise retailers non store retail formats service...

Types

of

Retailers

Food Retailers

General Merchandise Retailers

Non Store Retail Formats

Service Retailers

Food Retailers

1. Conventional Supermarkets

2. Big-Box Food Retailers

2.1 Supercenters2.2 Hypermarkets

3. Convenience Stores2.3 Warehouse Club

What Does Big Box Retailer Mean?A retail store that occupies an enormous amount of physical

space and offers a variety of products to its customers. These stores achieve economies of scale by focusing on large sales volumes. Because volume is high, the profit

margin for each product can be lowered, which results in very competitively priced goods.

1. Conventional Supermarkets

2.1 Supercenters

2.2 Hypermarkets

2.3 Warehouse Club

4. Convenience Stores

General Merchandise Retailers1. Discount Stores

2. Specialty Stores

3. Category Specialists

4. Department Stores

5. Drug Stores

6. Off-Price Retailers

7. Value Retailers

1. Discount Stores

2. Specialty Stores

3. Category Specialists

4. Department Stores

5. Drug Stores

6. Off-Price Retailers

Non Store Retail Formats1. Electronic Retailing

2. Direct-Mail Retailing

3. Direct Selling

4. Television Home Shopping

6. Mobile Selling

5. Vending Machine Retailing

1. Electronic Retailing

2. Direct-Mail Retailing

3. Direct Selling

4. Television Home Shopping

5. Vending Machine Retailing

Service Retailers

Previous section sells products to consumers.

However, services retailers, firms selling

primarily services rather than merchandise, are large & growing part of

retail industry.

Multichannel Retailer

A multichannel retailer is a retailer that sells merchandise or services through more than one channel. Single-channel

retailers are evolving into multi-channel retailers to attract and

satisfy more customers. By using a combination of

channels, retailers can exploit the unique benefits provided by

each channel.

External System

Warehousing

Distribution

Transportation

CRM

SCM

Customer Buying

Behavior

What influences consumers to purchase products or services? The

consumer buying process is a complex matter as many internal and external factors have an impact on the buying

decisions of the consumer.

The buying process begins when customers recognize an unsatisfied need. Then they seek information

about how to satisfy the need, what products might be useful and how

they can be bought.

There are three types of customer decision making

processes are 1.Extended Problem Solving.2.Limited Problem Solving.3.Habitual Decision Making.

Need recognition

Search for Info about retailers

Evaluate retailers

Select a retailer

Visit store

Repeat store patronage

Need recognition

Search for Info about merchandise

Evaluate merchandise

Select merchandise

Purchase merchandise

Post purchase evaluation

STAGES

NEED

INFO SEARCH

EVALUATION

CHOICE

VISIT

LOYALTY

SELECTING A RETAILER SELECTING MERCHANDISE