twitter training deck 2 2013.10.14

Tweet Well for Good 2Alan Rosenblatt, Ph.D.

Partner, Turner StrategiesAlanRosenblatt@Gmail.com

Me on Twitter@DrDigipol

@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com

What we’ll cover

• How to tweet well?• How to build your audience?• How to build your community?• How to know how well you are doing?

@Mentions

Interactions

Using Twitter Lists

Assigning to Twitter List(s)

Making Twitter Lists Private

Using Tweetdeck to Tweet

Search

Add Image

Schedule Tweet

Choose Acct(s)

Tweet

Columns for search results, lists, TLs, etc.

Using Tweetdeck to Search & Monitor

How to build your audience?• Connect – Follow people you want following you

• If you tweet about their interests 15-30% will follow you back.

• Engage – Talk to people you want following you• Not everyone notices who follows them, but everyone notices

who mentions them. Ask questions, share info & converse.

• Recommend – RT/#FF followers you want• Recommend people you want following you to your followers.

• Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE

Follow, Engage, Recommend, Repeat

Tweet Opportunities

• Take advantage of heightened attention to your issues:– Breaking News– Trending Topics/Hashtags– Significant dates & events– Key people talking/writing about your issue

• Highlight connections– Ex. Breaking news about voter suppression in one

state can be used to draw attention to your report about another state (and vice versa)

Finding People to Follow

• Serendipity – People you follow mention and RT others• Research – Keyword & hashtag searches• Directories – Special Twitter search tools• Drilling Down – Into followers, followed & lists of other

tweeters

How to build your audience?

Directories & List Builders

• Directories of influential tweeters– WeFollow.com – Keyword & location– Tweetbe.at – Keywords– ListAtlas.com – Twitter Lists– Twiangulate.com – Mine Followers

• Register on the directories so people find you

How to build your audience?

Find influencers to follow – Articles

• Search on Google for “Top Tweeters” for an issue/topic– Top 100 Int’l Business– Top 20 UK Politics– The FP Twitterati 100– Top 50 Climate Tweeters– 50 Favorite Immigration Tweeter

s

How to build your audience?

Find influencers to follow – Drilling on Twitter

• Find an issue expert– Follow who they

follow– Follow their followers– Follow their lists

How to build your audience?

Search on Twitter

• Twitter’s Advanced Search

– Search keywords– Search hashtag– Search by tweeter– Search by location– Search by sentiment

How to build your audience?

Clean your list – Unfollow dead weight

• Twitter limits– Until you have 2,000 followers, you can only follow

2,000– Beyond that, you can follow 10% more than follow

you• Purge followers to maintain room to grow

– People who don’t follow you back (unless they are interesting)

– People who never retweet others– People who SPAM, shills, etc.

How to build your audience?

How to build your community?

• When you find people with shared interests, engage them in conversations.

• Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc.• Link your conversation with a common hashtag• It’s just like doing it offline…

Create conversations

How to know how well you are doing?

• Audience engagement– You want RT, #FF, shares, comments, likes, repins & 1+

• Audience quality (& size)– You want influencers, press & policymakers

• Driving traffic to your website & email lists– You want clicks & views

Measuring Success

Tools to Use

• Klout.com• Twitalyzer.com• TweetReach.com• Topsy.com• SocialMention.com• TwitterCounter.com

How to know how well you are doing?

Tweet Well for Good 2Alan Rosenblatt, Ph.D.

Partner, Turner StrategiesAlanRosenblatt@Gmail.com

Me on Twitter@DrDigipol

@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com