twitter school for wgbh childrens and educational

Twitter SchoolChildren’s Media and WGBH Education

Syllabus

• What is Twitter?• Why does Twitter matter?

• Should my show be on Twitter?• Should I be on Twitter?

• Tips for maximizing engagement with your TV audience

Twitter Comfort Level

What is Twitter?

I’ve set up my account but I’ve never tweeted. My avatar is an egg.

I tweet, and find it really valuable. I want to learn more!

Level 2

Level 1

Level 3

Twitter Lingo

To Tweet

Tweeting …Not twittering.Tweeter

… Not Twitterer.

What is Twitter?

What is Twitter?

• Sends text messages limited to 140 characters

• Registered users can read & post tweets• Unregistered users can only read tweets

• Twitter launched in 2006

• There are 645 million active registered Twitter users

• 135,000 new Twitter users sign up every day

• An average of 58 million tweets are sent a day

Twitter Demographics

Why does Twitter matter?

The rise of social TV

The Rise of Social TV

TV viewers are actively engaged in talking about television on social media

25 MILLION

66%have started to watch a TV show because of social media

The Rise of Social TV

The Rise of Social TV

Why does Twitter matter?

Twitter as THE second screen platform

Why does Twitter matter?

of users active on Twitter during peak TV time (9–11 p.m. EST) tweet about TV.85%

36 MILLIONIn 2013, 36 million people sent 990 million tweets about TV

1 million Americans turn to Twitter to discuss TV on an average night

1 MILLION

Why does Twitter matter?

Why does Twitter matter?

Twitter Engagement Megaphone

Tweet

Followers RTs

RTs

Embeds

RTs

Total engagement

Potential reach

Clicks to website

Followers added

Should I be on Twitter?

Should I be on Twitter?

YES DEPENDS

Should my show be on Twitter?

Why should my show be on Twitter?1) To monitor brand presence

Why should my show be on Twitter?2) to promote my show

Why should my show be on Twitter?2) to crowdsource ideas

Why should my show be on Twitter?4) to reach new audiences

Should I be on Twitter?

Using Twitter as a Producer

1) Build your brand

2) Share your passions and hobbies

3) Find and follow news

4) Use as a second screen

5) Become an ambassador of WGBH content

6) Listen to your colleagues and competitors

What Do I Tweet?

• Your passions and hobbies

• Interact

• Takeaways from professional learning

• Interesting links

• Pictures

• Ask questions

What makes a good tweet?

1) The 80/20 rule

3) Keep it short

2) Be visual

4) Interact

5) Be simple

“Do I have to tweet?”

No!

44% of people on Twitter have never sent a tweet.

Twitter Lists

• Group of Twitter accounts• Way to organize Twitter• Follow is not necessary

• Public or private

Following Lists

Listen

Tips for maximizing engagement with your

TV audience

I. Make social sharing easy for your producers and your talent

II. Anticipate social storylines

III. Identify high impact conversations

IV. Find your fans

Mary Meeker: “Fans trump audiences.”

Questions?

Ask me.

@torystarr3tory_starr@wgbh.org