twitter inspiration from the limra social media conference

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Speakers at conference and authors of tweets have absolutely no affiliation with Fidelity & Guaranty Life Insurance company nor endorse our products or services. Their opinion reflect their own, not this company or its affiliates.

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Byrnes Consulting@ByrnesConsultin:Think of #twitter as your radio show

and you are the content DJ

Turn up the

volume

Connect

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LIMRA CRS @LIMRA_CRS:@Twitter is the shortest

distance between you & what matters most

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INVE$TActiance, Inc. @Actiance:At #LLSMC @beccayuen of @Twitter suggests you put some money behind your hashtag to own it and develop it

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Liz Skinner @skinnerliz:“Impossible to be successful in biz if you don’t have a web site;

same is about to happen in social” within 3 yrs

A MUST

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CDA @The_CDA:Great question @amymcilwain “how much time does social media take?” @garyvee “all of it”: what you put in dictates what you get out

in the workPUT

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Gary Liu @garycliuTraditional cold call no longer works today. Marketers need to change their game

GET

Corey Dahl @LHPro_Life“You guys were worried

about the do not call list... but no one’s picking up a

phone now anyway.”

MODERN

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Augie Ray @augieray“Every business is in the media business, but they just don’t know it yet.”

The mic is live

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Distribion @DistribionDM@garyvee Salespeople are bad at

#socialmedia because social media is a marathon, not a sprint

Be Patient-Rewards will

Follow

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Corina Roy @corinaroy“Only reason I care about

social media is to sell stuff.”

Focus on Goals

Steven Webster @StevenPWebsterGroups are an untapped opportunity to empower your associates as SMEs. How are you using groups?

empower

employees

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Kristin Shevis @SheviNYLinkedIn Sponsored Updates have 11X higher click through rates vs native ads @ortman_social #LLSMC Opportunity to promote personal brand?

People follow People - Not Ads

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LIMRA @LIMRAWow: 61% of financial advisors surveyed said they had landed a new

client directly from@LinkedIn

Social Means Business

Sarah Carter @SarahActiance79% of sales people on social outsell their peers #LLSMC 51% of advisors use social media

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Meagan Herfkens @mherfBeing findable used to be abt the yellow pages & having a storefront, but now it’s about being google-able & on #linkedIn

New Phone Book

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Diane Eder @DianeEder Quote from Neil Hiltz, Facebook, at LIMRA conference -- “The world is a better place when it is open, connected and transparent.”

Change

Betterfor THE

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Paul D. Tyler @pauldtylerfacebook: “social marketing is just marketing at eod”

The Future is Already Here - It’s Just Uneven

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Michelle Smyth @michelle_smyth“Storytelling’s the key to convincing someone to switch from the insurance company their family used their whole life.”

Customers want our stories

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Victor Gaxiola @VictorGaxiolaAdvisors/agents need to stop asking compliance “Can I?” And ask “How can I...” instead

be a leader.

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Michelle Smyth @michelle_smythRight now, if you “cold call” someone on Twitter, and don’t push too hard too fast, you are going to succeed @garyvee #LLSMC

Not Your Average Cold Call

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Amy McIlwain @amymcilwainSocial Selling = 1) Be findable 2) Grow your network 3) “Hear” Do your research 4) “Say” Establish credibility @clarashih #llsmc

The Art of Social Selling

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Meagan Herfkens @mherfWhy engagement on social matters: purchase intent increases by over 50% when brands engage with consumers - from @johnp at LLSMC

Engagement is Key

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Yes, it is.

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Fidelity & Guaranty Life® is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York and, in New York only, Fidelity & Guaranty Life Insurance Company of New York. Each Fidelity & Guaranty Life company is solely responsible for its contractual commitments.