twitter for business in five easy steps

Bob CargillCopywriter

Creative DirectorSocial Media Consultant

Follow Bob on Twitter at @cargillcreative

Twitter for Business in Five Easy Steps Sudbury Social Tweetup January 26, 2012

1. Find and Be Found

Twellow http://www.twellow.com/

Twitter States http://www.twitterstates.com/

Twitter Grader http://tweet.grader.com/

Hashtags http://hashtags.org/

Lists http://listorious.com/

WeFollow http://wefollow.com/

Nearby Tweets http://nearbytweets.com/

Friend or Follow http://www.friendorfollow.com/

Monitter http://monitter.com/

Tools to Find Others and Be Found on Twitter

View Who Others Are Following on Twitter

Check Out LinkedIn Profiles for Twitter Handles

Use Twitter Search and Advanced Twitter Search 

Leverage Twitter “Who To Follow” – View Suggestions, Browse Interests and Find Friends

Other Ways to Find Others and Be Found on Twitter

2. Use a Good Dashboard Like TweetDeck

1. TweetDeck http://www.tweetdeck.com/

2. HootSuite http://hootsuite.com/

3. Seesmic https://seesmic.com/

4. CoTweet http://cotweet.com/ -- To be discontinued on February 15, replaced by a next generation social media management platform called SocialEngage.

Four Popular Twitter Dashboard Tools

3. Engage Your Constituents on Twitter

1. Retweet, Promote and Support Them to Get Their Attention

2. Ask Questions of Them to Establish a Dialogue  

3. Share Valuable, Relevant Content with Them to Build Trust

Three Ways to Engage Constituents on Twitter

4. Maintain an Active, Interesting Twitter Stream

Publish and Share Original Content

Curate and Share Good Third-Party Content

Retweet Industry Influencers

Engage and Converse with Others

Publish Timely News and Information

Keep it Real, Be Human and Have a Personality

How to Maintain an Active, Interesting Twitter Stream

Read “How to Win Friends and Influence People”

Read Dale

Carnegie’s “How to

Win Friends and

Influence People”

5. Measure Your Performance

Bitly https://bitly.com/

Ow.ly http://ow.ly/url/shorten-url

Google Analytics http://www.google.com/analytics/

Klout http://klout.com/home

Twitalyzer http://twitalyzer.com/

Tools to Measure Your Performance

TweetStats http://tweetstats.com/

Twitter Grader http://tweet.grader.com/

Tweet Level http://tweetlevel.edelman.com/

Radian 6 http://www.radian6.com/

Scout Labs http://www.lithium.com/

HubSpot http://www.hubspot.com/

*Also, Tweet and Tweet Meme Buttons on Blogs

Tools to Measure Your Performance

Bob CargillCopywriter, Creative Director and Social Media Consultant33 Oakwood AvenueSudbury, MA 01776Blog http://www.anewmarketingcommentator.com  Twitter http://www.twitter.com/cargillcreative Facebook http://www.facebook.com/cargillcreativeLinkedIn http://www.linkedin.com/in/bobcargill YouTube http://www.youtube.com/bobcargill