twitter for business: 101

Understanding TwitterUnderstanding Twitter

Jeff Long

Video, Web Design, Media

@Jeff_Long @ExitRowVideos

Contact me here:

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#CMN

Common Myths

• “It’s just for teenagers”• “I don’t care if someone eats a bagel for breakfast”

• “No one can use this for business”• “I’m too busy”

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How do I use it?“Twitter is a social networking and micro-blogging service that allows its users to send and read other users'

updates (otherwise known as tweets), which are text-based posts of up to 140

characters in length.”

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Who uses it?

• Local & national Media outlets

• Fortune 500 companies• Customer service: Dell, Southwest, Comcast Cable• Locally owned business

• Jeff Long of Exit Row Productions• Celebrities: sports, movies, music• Authors, ministries, speakers, industry leaders

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How can I use it?• Get involved locally• Find out what customers need & help them get it• Share relevant material to your followers• Alert people to new content on your website

• Get to know people on a personal level• Answer questions

• Learn about events & news in real time

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Here’s how I use it.

1. I post info, stats, articles of content I’m already reading...I just share it...and it makes me look smarter.2. Alert people to new content on our website

4. I get to know people on a personal level by sharing about myself and responding to other’s lives

3. I ask and answer questions

5. Quickly learn about events & news in real time

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6. I’ve gotten several clients, through Twitter

Stats

Twitter started: 2006Tweets per day in 2007: 5,000Tweets per day in 2009: 35 millionTweets per day, currently: 50 million (600 per second)

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Set up:

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myusername

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Set up:

Set up:

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Set up:

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Twitter Lingo

•At Reply or @reply - a reply to another user •DM – direct message (a personal message no one sees but you

• Hashtags or # – using a symbol at the end of a tweet to follow messages in a series

•Retweet (or RT) – repeating another’s tweet

• Tweet – sending a Twitter message

• Twitterverse – the Twitter community

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Who to follow:

WeFollow.com-city

-category-tag

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Live Search

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Live Search

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Live Search

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Live Search

Mobile phoneiPhone, Blackberry, Android,

texting

TweetDeck Tweetie

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Desktop Applications

TweetDeck & HootSuite

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Who sees it?

• E-mail is private but social networks can be open for all to see.• Anyone can follow you and see what you are saying.

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• You don’t have to follow everyone that follows you

Why is Twitter important? 1. It builds relationships outside the work day

UD basketball game & a bucket of chicken

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Google started to index Tweets

2. It helps with your Google rankings (not as good as video!)

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Why is Twitter important?

3. Learn what people are wanting & asking-

Trends- Search

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Why is Twitter important?

4. Twitter shows you live results of sports, opinion, news, etc

Janis Krums via TwitterUnder 5 minutes

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Why is Twitter important?

5. If business is about relationships and Twitter is also about relationships then there's a natural business fit.

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Why is Twitter important?

6. Only people that are interested in you will follow you, so you have a captive audience that wants to know about you and what you offer.

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Why is Twitter important?

- This can be a good thing for ministries/non-profits to spread the word and raise awareness...if used properly.

- Old media was a shotgun approach, while new media offers a targeted strategy. Twitter is new media.

Best Practices• Social Media is about relationships...not selling• Ask questions and get immediate responses• Engage in customer service• Find trends and engage with those involved• Talk about your business 90%. Sell to your audience 10% or less

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What to Tweet!

2. Share articles, blogs, stats and ideas based on your occupation and interests.3. Share quotes of inspirational content: verses, historical figures, etc

1. Share with people what you are doing: CMN, planning your marketing campaign, at a local restaurant, at church, meeting a client. See who responds when you do!

4. Answer questions and get involved in the conversation.

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Set goals

• How many times a day/week will you Tweet• Set up analytics to track who reads your content

• Determine how you tweet: personal, business, or both

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Getting Started

2. Find people to follow: in your area, common interests, industry leaders, clients, potential clients3. Get involved.

1. Sign up your business and personal name in Twitter

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Jeff LongVideo, Web Design, Media

jeff@ExitRowProductions.com