twitter & business

Christen Anderson

@chrander

“I am so Twittering

that!”

“Did you hear

Oprah is

joining

Twitter?

“Today I

had 130

new

followers

after my

post!”

What is “Twitter” and

what the heck is a

“Tweet”!?

What is Twitter?

Why is it important?

How do you get started?

Where Twitter may be in your future?

10 Million Users

1,382% year-over-year growth (Facebook was 228%)

Ranked as the 3rd most used social network

Twitter traffic surpassed NY Times

Majority = 35 years old or older

45-54 year olds are the top demographics

25-34 year olds are closely behind

Worldwide platform and growing

rapidly internationally

So what is it?

Watch and Learn!

Plain English Video *(Please note this was not available on MSN Soapbox)

Twitter is a free social networking and micro-blogging

service that enables its users to send and read other users'

updates known as tweets. Tweets are text-based posts of

up to 140 characters in length which are displayed on the

user's profile page and delivered to other users who have

subscribed to them (known as followers).

Celebrities

Companies

Microsoft

•MVP Program

•Partner Team

•Office Live

•Windows

•Just to name a few…

Customers

Competitors & Partners

Why do people love it?

Let’s find out!

“Why I Love Twitter”

Two Main Points:

Listening – People want to feel heard.

Relationship building – People want the

connection.

Listen

Ability for immediate feedback

Customer’s perspective

Gain insights in real time

Trends, sentiments, influentials

Monitor trends & sentiments for

competitors

Relationship building

Putting a face to a brand

Instant access to smart people and

your audience

Build rapport with your audience by trust and

loyalty

Building your brand up! Opportunity to share

quality content

Sales and Support

Updates on promotions

Answer questions non-FTE’s cannot or find the right person

that can

Easy – go to www.twitter.com

Pick a username

Fill out the info so people know what to expect from you.

This is a mini bio.

That’s it!

Now you are ready to send your first “Tweet”

Then…

Find people to follow by adding friends or by searching your

interests

Listen and find who want to follow

Update

Term Description

Tweet Posting a message to Twitter

Retweet (rt)* When you are reposting a message that someone already

posted. It is giving props to the author and content provided.

@ + name* The command which allows replies to be sent.

Following You choose to receive someone’s updates.

Followers People who choose to receive your updates. (You do not need

to “accept” like Facebook)

Direct Message Private message sent between two people (not shown in your

public profile)

Block Preventing someone from reading your updates

Favorites A public area to save your favorite tweets

Fail Whale Too many people are tweeting!

Hashtag* The # next to a word allows for conversations to be tracked

and grouped.

Tweetup A face-to-face gather of those who tweet

Bit.ly* Condensed URL that can be tracked.

Understand community “norms”

Quality vs. Quantity

Say “hello” - Engage

Be a resource

Promote others

Be respectful

It’s not a popularity contest – share & listen

Don’t be a marketing brochure

Tools to help get started:

Tweet Deck* – Group your followings & search

Twitseeker* – Search for people to follow based

on your search terms

Twitter Search* – See what conversations are

happening now on your topic.

Bit.ly+* - Track the amount of clicks on a link

(copy in the bit.ly and add a “+” sign)

There are over 400 desktop applications and tools for

Twitter – experiment and see what works for you!

Work

Menu

Internal

Yammer*

Use on your own to find other co-workers

Listen and learn

Personal

Friends/family

Personal interests

Compete.com

Wikipedia.com

Forrester Research

comScore research

Twitter

Slideshare

comScore Media Metrix

Age of users

Dell Outlet Example

IT Pros and Microsoft on Twitter – Link to

article

http://www.mediapost.com/publications/?fa=Art

icles.showArticle&art_aid=104730

Helpful Links

Twitter – www.twitter.com

Twitter Search - http://search.twitter.com/

Yammer – www.yammer.com (Microsoft internal

“Twitter like” site)

Twitseeker – http://twitseeker.com/

Other Tools

Retweetist

Twitalyzer

Twittercounter