twitter: a case for lead generation

Twitter:The Perfect Solution for

Lead Generation

Connie Bensen

Director of Community Strategy, Alterian

@cbensen

Digital Marketing World Fall Conference

October 16, 2009

After 3 months - Customer base increased by 57%

• Eliminated cold calling• Multiple demo and pricing requests per day• Increased sales staff• Established brand visibility

After 6 months: Increased by 269%

• Freemiums converting without entering sales funnel

• Techrigy acquired by Alterian

At 1 year: Increased by 840%• expanding Twitter engagement

across the enterprise

Value and ROI of a Twitter engagement

Build Brand

Visibility

Generate Quality

Leads

Establish Techrigy as a leading

Tool

Double Freemium user base

Goals

Learning Curve of

SM Monitoring

Small Team

No Marketing Budget

Unfamiliarity with Social Media

Challenges

An Open Convers

ation

Global Conversations

Actively Seeking Info &

Options

Pleased to Engage with a Brand

Happy to Share Info with Others

Twitter Community

Using Twitter for Lead Generation

There are many tools: Free

• Tweetdeck, Seesmic Desktop, Destroy Twitter (there are many!)• Techrigy SM2 Freemium version

Professional• Techrigy SM2, Radian6, ScoutLabs

Monitor conversations around:

• brand/company name• competitors • industry terms/phrases

• What are they expressing a need for?

TweetDeck

Social media

monitoring

BrandName

My Team

Competitor

Answer an expressed need

felixvelarde: @vikkichowney wotcha Vikki - who would you recommend as a social media monitoring service?

unitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?.

about 4 days ago

about 4 days ago

Increase brand awareness and engage advocates

jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure.

about 14 hours ago from web reply to chrisbrogan

about 2 days ago from web reply to rossdawson

sm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me!

goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS.

about 4 days ago

Enjoy the conversation! Humor…

Listen, Participate and Build Relationships

It’s a Community. Contribute to the conversation!

A quick reminder about Twitter

Meet People as People First!

Always - Connect with others, share info and provide valueNever – Push your products or post spam type info

Lead Generatio

n

Word of Mouth

Crowdsource Ideas

Global Connectio

ns

Customer Service

Can you achieveBiz Objectives on

?

Connie Bensen

Director of Community Strategy

Techrigy, an Alterian Company

@cbensen

ConnieBensen@gmail.com

http://conniebensen.com