twespians fringe - the many faces of blogging (for theatre)

The Many Faces of BloggingLuke Murphy1st March, 2011

33 Digital

Blogging, theatre and PR

Bloggers are important

Why I blog…

Amplification of voiceCommunityInspirationShared learningExpanding horizonsChronicling lifePaying Bills

Critical opinion plays an essential role in the development of any culture...

…This creation of more voices can only be a good thing, bringing a wider range of background, experience and interest to the rough and tumble of critical debate.

“

”

I'm not aware of bloggers championing the really important, new or unexpected in the theatre.

Critics do that…

“

”

The Three Theatre Bloggers

The ‘other’ critic

Opinion and Commentary

Theatre Companies

Suggestions (not orders)

Can I find you?

‘Review’

[Title of Show]

[Company/

Theatre]

The Semantic Web

http://bit.ly/twespiansrdfa

Build your credibility

Be consistent

Importance of an editor

What about a company?

Why are you blogging?

I want to be a thought-leader

We want to showcase our work

Credibility (again)

Blogging is a value add, not a solution

Which platform do I use?

Blogger

Wordpress.com

Wordpress.org

Tumblr/Posterous

Blogger

Easiest to setup

Highest ranking on Google

No downtime

Blogger

Easiest to setup

Highest ranking on Google

No downtime

Lack of features

Not pretty enough

Domain credibility

Dip your toe in the water

Wordpress.comEasy to setup

A little more freedom

Premium features

Making things pretty

Wordpress.comEasy to setup

A little more freedom

Premium features

Making things pretty

Not enough freedom

Expensive

Domain credibility (again)

The weak at heart

The weak at heart

Hobbyists

Wordpress.org

Complete freedom and

control

Fully featured CMS

Complete FREEDOM

Wordpress.org

Complete freedom and

control

Fully featured CMS

Complete FREEDOMYou manage the server

Time, Quality, Money… Pick two

Complete freedom

Are you taking this seriously?

Are you taking this seriously?

Dear companies,Do you need these features?

http://codex.wordpress.org/

Tumblr/Posterous

Quick, easy and free

No fluff

Organic search and virality

Tumblr/Posterous

Quick, easy and free

No fluff

Organic search and virality

Simple

Is it a blog?

Companies who want to share

Companies who want to shareAs a supplement

Use the force (of social media)

Do you need to be there?

Twitter is a place for networking, not for self promotion

80/20 rule of content

There are tools…

Tweetdeck

CoTweet

The Archivist

Bit.ly

kthxbai

@lurkmoophyluke.murphy@33-digital.com

lurkmoophy.twosacompany.org

• http://www.problogger.net/archives/2008/10/21/why-do-we-blog/• http://www.guardian.co.uk/stage/theatreblog/2007/sep/18/bloggingsavedcritics• http://

www.whatsonstage.com/blog/theatre/london/E8831296427404/Ed+Hall's+Propeller+Party.html

• http://ubelly.com/2011/01/an-introduction-to-rdfa-and-the-semantic-web/• http://ubelly.com/2011/01/rdfa-in-practice-part-1-wordpress-and-drupal/• http://www.pilot-theatre.com/redesign/default.asp?idno=17432• http://blog.roh.org.uk/• http://codex.wordpress.org/ • http://www.tweetdeck.com/ • http://www.cotweet.com/ • http://thearchivist.visitmix.com/ • http://bit.ly/ • http://bit.ly/pages/help#i_3_0