tweet>pin>flip

tweet>pin>fliptweet>pin>flip

<ian clark>

93%93%5353%%

5555%%

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Internet-activities

of all adults use social media

16-24 year olds

of adults use the internet to read or download online news, newspapers or magazines

Do we wait for them to come to us…

…or do we go to them?

Visitor

Resident

White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049

Visitor

Visitors are users, not members, of the web and place little value in belonging online.

Resident

…see the Web as a place…in which there are clusters of friends and colleagues…with whom they can share information about their life and work.

twitter

pinterest

flipboard

140 characters of blah…

2929%% 4040

%%

of adults use Twitter1

use Twitter as a curated news feed of updates2

1. Ofcom http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/adults-2014/2014_Adults_report.pdf2. Twitter blog https://blog.twitter.com/en-gb/2013/twitter7-03. Tony Wang (former VP at Twitter) https://twitter.com/TonyW/status/375889809153462272

1515mm

active accounts3

stick a pin in it…

8080%%

pins are repins1

1. http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/2. Semio cast:

http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users3. TechCrunch http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/

2m2m++

users2

9988

mins per month on the site3

©

flip it

7m7mmagazines1

1. Flipboard Blog http://inside.flipboard.com/2014/03/27/one-year-and-seven-million-flipboard-magazines-later-find-one-just-for-you/

2. The Guardian http://www.theguardian.com/media/media-blog/2014/jan/12/digital-magazine-app-flipboard

3. Ad Age http://adage.com/article/digital/flipboard-hits-90-million-users-doubles-april/244627/

100m100m++

users2

7b7bnn

pages/month3

Useful links…twitter: @psyclib_uelpinterest: psyclib_uelflipboards: bit.ly/PsycUpdate_UEL / bit.ly/HENews_UELblog: uellibrarypsyc.wordpress.comemail: i.clark@uel.ac.uk

visitor/residents: bit.ly/visitor_resident

Ian Clark

@psyclib_uel

i.clark@uel.ac.uk020 8223 3140psyclibueluellibrarypsyc.wordpress.com

imagesSlide 4: Alan Levine on flickr https://flic.kr/p/yeuxSlide 5: Thomas Hawk on flickr https://flic.kr/p/bZz2FLSlide 7: Steve Davidson on flickr https://flic.kr/p/njoJPySlide 8: Michael Moore on flickr https://flic.kr/p/kFT6xZSlide 10: Theilr on flickr https://flic.kr/p/4faRb1Slide 16: Derek Bruff on flickr https://flic.kr/p/aZS4gpSlide 22: Dan Taylr on flickr https://flic.kr/p/9qEcHcSlide 28: Duncan Hull on flickr https://flic.kr/p/iVLZtSlide 30: William Cho on flickr https://flic.kr/p/5BLpd5

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