tweet tweet! how to generate leads in 140 characters or less #icon15

It’s more than a conference. It’s a community.

Tweet! Tweet!How to Generate Leads in 140 Characters or Less

Justin WiseCEOThink Digital@JustinWise

Christina KehoePartner Communications Infusionsoft@ChristinaAKehoe

It’s more than a conference. It’s a community.

What is this all about?• You’ll learn how to combine social media and Infusionsoft to

automate, cross-pollinate and dominate your list. • You’ll also learn the basics of Twitter Lead Generation cards,

strategies to get your followers to take action and how to connect Twitter lead generation cards with your Infusionsoft account.

• Used these principles to skyrocket Think Digital’s revenues by 550% in just over 12 months.

It’s more than a conference. It’s a community.

Let’s take a peek under the hood…

It’s more than a conference. It’s a community.

The Think Digital Triangle

Your systems define your results.

“

”

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

BRAND NEW:• Someone who is “brand new” to your

business• Does not know who you are• Has limited knowledge of you• Main objective: raise awareness

It’s more than a conference. It’s a community.

Taking Your Tweets From Black & Blue to White & Gold

*Photo Credit: http://www.wired.com/2015/02/science-one-agrees-color-dress/

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Twitter Lead Gen Cards• What are they?• How do I create my own? • Why are the effective?

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

What is a Twitter Card?• Use tweets to collect

leads• People can opt in for

your offer then seamlessly and securely share their email address without leaving Twitter or having to fill out a form

• This can then be passed into an Infusionsoft campaign

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Event Promo• Direct to register for events• Also great because Twitter is a top platform

to engage your community in your event

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Newsletter Signup

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Free Report

• Attract leads and show your expertise with a free report

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Pinned Tweets• Use pinned tweets for lead capture• Engage new profile visitors and followers

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

How to Get to Twitter Ads

• Click Twitter Ads from your profile & settings

Or• ads.twitter.com

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Access Twitter Cards

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Click to get started

• This takes you to the list of different card types

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Accessing Cards• You will need to enter your

credit card details to begin, but you can use Twitter Cards for free!

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Creatives

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Create Lead Generation Card

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Link to Infusionsoft

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Twitter Lead Campaign

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Install the Campaign

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Automate Follow Up for Twitter Leads

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Connecting Twitter Cards

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Create the Card

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Create the Tweet

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

Create the Tweet

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

BOUGHT-IN:• Has basic understanding of your business• Knows who you are• Read blog post, downloaded content piece• Not a client/customer…yet• Main objective: increase engagement

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

BELIEVER:• Believes in your Big Idea• Converted to customer at this point• Given you money for something• Increase in relational connectivity• Most never get here• Main objective: increase trust

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

BUILDER:• MVPs• Buy more, tell more; sneezers• Do your marketing for you• Affiliates, for instance• Sharing content, tagging your business,

etc.• Main objective: increase advocacy

It’s more than a conference. It’s a community.

Let’s see this in action… Volunteers please!

It’s more than a conference. It’s a community.

Questions?

It’s more than a conference. It’s a community.

#ICON15 @JustinWise @ChristinaAKehoe

• $50 Ad credit special thanks to @TwitterSmallBiz find it pinned on @Infusionsoft

• Get data-driven best practices to help you unlock more value from Twitter and #TweetSmarter:

https://business.twitter.com/resources/tweetsmarter

It’s more than a conference. It’s a community.

Thank you!

Justin WiseCEO, Think Digital@JustinWise

Christina KehoePartner Communications, Infusionsoft@ChristinaAKehoe