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TWEET AND RETWEET:

AN INTRODUCTION TO TWITTER MARCH 29, 2015

WHAT WE’LL COVER…

• Introductions

• Ice Breaker

• Twitter Facts & Figures

• Purpose & Audience

• Content Strategy

• Success Metrics

• Inspiration

ICE BREAKER: #SWIMBIZSOCIAL

What’s your favorite and least social network and why in one word?

EXAMPLE: Instagram-photos. Twitter-scan news. #SwimBizSocial

TWITTER FACTS & FIGURES

The number of people using Twitter has

increased by more than 50 million in the past

year. The network now has over 270 million

active users.

The average Twitter user follows five or more

businesses. Over a third (37%) of Twitter users

will buy from a brand they follow.

About 56% of monthly active users in

Twitter are actually tweeting and the rest

are just lurkers.

About 63 percent of Twitter users regard

their smartphones as their primary tweeting

device

PURPOSE & AUDIENCE

What’s the purpose?

• Recruitment

• Promote successes (to whom?)

• Gather news and information:

-Create lists: athletes,

competitors

-Swimming publications

-Sports Illustrated

-USA Swimming

-SafeSport

• ???

What’s different about Twitter?

• Real Time

• More 1-1 interaction with other

organizations/clubs/community

partners

CONTENT STRATEGY

Tone: “news-y”

Frequency: depends on how you use it; match your purpose with the frequency; more acceptable to be “on” or “off”; can lay ground rules for what people can expect

Responsiveness: monitor for mentions of your club and relevant news articles; “favorite” and “rewteet” to engage

Tips:

• The more active you are, the more followers you’ll have

• What do people follow you for?

• Include short links

• Include photos

• Be responsive

• Recycle tweets

TWEET CHATS

SUCCESS METRICS

INSPIRATION: MESA YOUTH SPORTS • Mesa Youth Sports’ Twitter feed publishes

game/match information regarding K-8 athletics in the Mesa, AZ area.

• They are comprehensive: all sports and age groups are given equal consideration and coverage.

INSPIRATION: POSITIVE COACHING USA

• Positive Coaching USA make use of infographics, send users to their website as well as other sites with good content, and are willing to interact with users that mention them or ask them questions.

groundfloormedia.com | @groundfloorpr

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