tv star

TV Star Survey ResultsTV Star Survey Results

Survey MethodSurvey Method

Phone surveys collected by customer service

Survey insert on back of TV Star Online Survey Online Poll Email Q&A with other newspapers

Phone surveys collected by customer service

Survey insert on back of TV Star Online Survey Online Poll Email Q&A with other newspapers

Does the TV Star add value to the newspaper (total)

0

5

10

15

20

25

30

35

40

45

50

Yes No

Anniston/Oxford

Outside Anniston/Oxford

Where do readers find TV listing information (Total)

0

5

10

15

20

25

30

35

40

45

Online Daily Paper TV Star Television Magazine Other

Anniston/Oxford

Outside Anniston/Oxford

Where do readers find TV listing information (Total)

0

5

10

15

20

25

30

35

40

45

Online Daily Paper TV Star Television Magazine Other

Anniston/Oxford

Outside Anniston/Oxford

How customers find TV listing information (online survey)

0

50

100

150

200

250

300

350

Television Online Newspaper Other Magazine

Online Poll

How customers find TV listing information (online survey)

0

50

100

150

200

250

300

350

Television Online Newspaper Other Magazine

Online Poll

How important are daily listings to readers (TV Star Survey)

0

5

10

15

20

25

Anniston/Oxford Outside Anniston/Oxford

Not Important

Indifferent

Important

Very Important

How important are daily listings to readers (TV Star Survey)

0

5

10

15

20

25

Anniston/Oxford Outside Anniston/Oxford

Not Important

Indifferent

Important

Very Important

How important are weekly listings to readers (total)

0

5

10

15

20

25

30

35

Anniston/Oxford Outside Anniston/Oxford

Not Important

Indifferent

Important

Very Important

How important are weekly listings to readers (total)

0

5

10

15

20

25

30

35

Anniston/Oxford Outside Anniston/Oxford

Not Important

Indifferent

Important

Very Important

Number of days readers keep TV Star (total)

0

5

10

15

20

25

0 1 2 3 7 Over 7

Anniston/Oxford

Outside Anniston/Oxford

Number of days readers keep TV Star (total)

0

5

10

15

20

25

0 1 2 3 7 Over 7

Anniston/Oxford

Outside Anniston/Oxford

What are other papers doing?

What are other papers doing?

The Huntsville Times - TV Book available for subscribers to opt-in only. 25% of subscribers requested TV Book. TV listings are place in the paper daily. The Times-Herald in Newnan, GA - Provides full weeks listings in Sunday paper. Used to print listings daily. The Augusta Chronicle - Eliminated TV listing book last year. Public outcry was so overwhelming they brought the TV book back. Atlanta Journal Constitution - Downsized TV listing portion and eliminated TV listing book. Created their own daily listing broadsheet format that has begun to catch on with readers.

By the numbersBy the numbers

54% of online users polled do not think TV Star adds value to the newspaper and 2 out of 3 found weekly listings not important. Readers keep the TV Star an average of 4.5 days. Almost 4 times as many people found daily listings to be important as opposed to not. 67% of TV Star readers get TV listing information from the daily paper or television. 29% get their information from TV Star.

Select reader commentsSelect reader commentsSince switching to Dish we don't rely on TV Star as much but I get the TV Star every Friday anyways Make it smaller like a coupon clipper you used to publish; current TV Star is too big for end tables and is inconvenient to use and carry around Add Satellite stations such as Oxygen, Hallmark; I find better coverage in USA Today TV Listings Bigger print; more entertainment stories; highlights of upcoming shows; make it less confusing Add Channels not listed that are on Piedmont's Charter Cable such as WE; More details for movie/program listings and daytime shows; Birmingham's News' "Play" is better than TV Star Nothing to change, really it is fine like it is; thank you very much

QuestionsQuestions

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