turning hotdogs into higher search rankings

Turning Hotdogs into Higher Search

Rankings: Local Dealer Events

Zak Nicola

Elite SEO Analyst

KPA

Moderator

Becky Ross

Marketing Manager

(303) 228-8753

bross@kpaonline.com

Zak Nicola – Elite SEO Analyst

Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale

• Content Creation • Large Site Architecture • Strategic Link Profile

• Brand Management • Competition Analysis • UI Improvement

(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola

Turning Hot Dogs Into Rankings

• Creating brand awareness in the

community and improving reputation

• Social interaction on and offline

• Valuable links and mentions on the

internet

Planning Your Event for Success

• Set your date

Planning Your Event for Success

• Set your date

• Find a cause to support

Planning Your Event for Success

• Set your date

• Find a cause to support

• Secure a location

Planning Your Event for Success

• Set your date

• Find a cause to support

• Secure a location

• Make Flyers for promotion

Planning Your Event for Success

• Set your date

• Find a cause to support

• Secure a location

• Make Flyers for promotion

• Preregistration and Registration

Planning Your Event for Success

• Set your date

• Find a cause to support

• Secure a location

• Make Flyers for promotion

• Preregistration and Registration

• Food and Entertainment

ADVERTISE!!!

Use the Flyers online

and offline at:

Local Parts Stores

Coffee Shops

Tuning Shops

Other Dealerships

Utilize Social Media

Utilize Social Media

• Create an event page on Facebook

Utilize Social Media

• Create an event page on Facebook

• Designate a hashtag for mentions and

tracking

Utilize Social Media

• Create an event page on Facebook

• Designate a hashtag for mentions and

tracking

• Utilize Twitter and Facebook search

functions

Get Local

Search for local car clubs

Don’t exclude car makes

Make the event about them

Don’t Forget Traditional Media

Utilize your local radio station

Advertise in the local paper

Organization

Organization

• Determine Awards and Raffles/Prizes

Organization

• Determine Awards and Raffles/Prizes

Organization

Plan for emergencies

Tracking the Success

• Registration Forms = New Contacts

• Monitor social engagement via hashtags

• Utilize Google Alerts for event mentions

Zak Nicola – Elite SEO Analyst

Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale

• Content Creation • Large Site Architecture • Strategic Link Profile

• Brand Management • Competition Analysis • UI Improvement

(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola