turning a worst idea into a good one - tourism

“ M ATC H & S H A R E L A B” T E A M

BAD IDEA:INVESTING IN BIG HOTEL CONSTRUCTION

IN NON-ATTRACTIVE TOURISTIC AREA

THE AREA: WOULD YOU STAY HERE

TYPICAL SOLUTION

The typical solution to turn this idea into a venture would be to invest money in cleaning up the area, plant trees, provide infrastructure and simply make

it more attractive but….• It’s standard• It’s one in a million offer• It’s simply not appealing• There is no reason for you to choose this

particular hotel • There is no unique selling point in competitive

market

LOOKING FORWARD TO YOUR VACATIONTO CHANGE LOCATIONORTO CHANGE ТHE WORLD?

Get recognized for bringing change to the environment by direct actions such as

access to all the tools and instruments to help you create the desired environment for the community

get connected and network with hotel guests and community people during special networking events to c0-create joint transformation projects

By choosing

our hotel

you will have

unique chance

to:

Do you want to?

WE LOOK FORWARD TO CO-CREATE WITH YOU A BETTER PLACE TO VISIT & LIVE

HOTEL «CHANGE MAKER»