turbo charge inbound marketing with social media
Post on 13-May-2015
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Turbo Charge Inbound Marketing w/ Social Media
By Marcus R. Tewksbury
DMA Fall 2009
Not Your Grandfather’s InternetEarly digital models mirrored offline counterparts
Evolution of Digital ConsumptionAs social properties have come online they have cannibalized time from existing branded sites
X X
Participate, don’t InterruptFinding ways to pull prospects towards you, as opposed to pushing messages toward them is the essence of Inbound
1. Leverage Social NetworksSome make it very easy to establish a branded presence
Wetpaint
iTunes
YouTube
2. Speak the LingoUnderstand the language used by your prospects and apply it to effect
3. Set Your Content FreeFind ways to get your content in front of your targets as often and broadll as possibly…
4. Maximize Content ROIYour content will be consumed at a time and place of the prospects choosing – make sure they know how to find you
Repurpose ContentMulti-Channel Call-to-Action
Thank You
Marcus R. Tewksbury
Director of Customer Intelligence
Alterian
Email: tewksbum@alterian.com
Phone: 312.404.4835
IM: tewksbum@hotmail.com
Twitter: @tewksbum
Blog: TheMarketingMojo.com
December Webinar:
The New Rules of Demand Generation
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